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ClosedPosted 311 days ago

Brand Marketing Manager

Scrabble

Where
Bangalore, Karnataka

This posting closed on 2026-10-23.

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Still open, like this oneLive
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 311 days ago

The posting

Craft and execute brand strategy

Develop positioning, voice, and messaging that clearly communicate Hira’s ethos —“Scents are stories. What’s yours?” and values like “Clean,” “Evocative,” and “Longstay”

Campaign & Content Development Build marketing campaigns (launches, seasonal promotions) with engaging creative content (social posts, blog narratives, ad assets) that reflect the brand's emotional tone and aesthetic.

Digital & Social Media Leadership Oversee social media strategy to ensure brand coherence.

Manage creative direction, content calendar, influencer collaborations, and campaign performance across platforms.

Consumer Insights & Market Strategy Monitor fragrance trends, competitor activity, and audience preferences.

Use insights to refine positioning and recommend new product ideas or collections.

Cross-Functional Collaboration Work with product development (scents & design), digital teams (e-commerce, web), and external partners (photographers, influencers, PR) to execute cohesive brand activations.

Performance Analytics & Reporting Track KPIs like social engagement, campaign ROI, sales lift, brand awareness metrics. Present insights to stakeholders and optimize strategy accordingly.

Brand Storytelling & Community Building Maintain consistent brand narrative across all platforms, including packaging, site copy, social media, and customer communications, nurturing emotional connection with customers

Posting text belongs to the employer. Removal requests: contact us.

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