The posting
Role: Head – Retention & Data-Led Growth (European Fashion E-Commerce Relaunch)
Location: Delhi (GK2 Office)
Reporting To: Promoter Group (India & Europe)
Travel: Interaction with Europe-based stakeholders
Time Overlap: Evening availability required (Europe time zone alignment)
About the Opportunity
A family office with prior successful European fashion acquisitions is launching an asset-light, AI-led fashion e-commerce platform.
The group has previously acquired and exited multiple European offline apparel businesses (~€250M scale). Learning from those experiences, the next chapter is a fully asset-light, technology-led model.
We are currently acquiring a German e-commerce platform (previous revenue €50–60M annually), which includes:
- 2M+ Facebook followers
- 350K+ Instagram followers
- 1M+ push notification database
- Significant historical transactional & customer data
The online business was shut down ~6 months ago and is now being acquired as a standalone asset.
The mandate is to relaunch and monetise this dormant but high-value customer base using data, retention marketing, and AI-enabled personalisation.
Role Objective
To relaunch and scale a European fashion e-commerce platform by:
- Reactivating dormant customers
- Leveraging historical purchase behaviour data
- Driving retention-led revenue growth
- Building a scalable AI-led CRM backbone
- Establishing a repeatable acquisition-to-relaunch playbook for future European acquisitions
This is not a “spend on Meta and Google” role.
This is a retention, CRM, and monetisation-first mandate.
Core Responsibilities
1. Customer Reactivation & Retention Strategy
- Analyse historical customer data (purchase history, frequency, colour/category preference, returns)
- Build cohort-level reactivation strategies
- Design personalised communication flows
- Drive repeat purchase behaviour
2. CRM & Lifecycle Marketing
- Own email, push notification, and retention marketing strategy
- Build automated lifecycle journeys
- Create segmented campaigns based on behavioural data
- Optimise engagement and conversion from dormant users
3. AI-Led Personalisation
- Work with tech teams to leverage AI models for product recommendation
- Use purchase history to curate hyper-personalised feeds
- Build “one-to-one marketing” capability at scale
4. Commercial Accountability
- Drive revenue from existing database
- Improve repeat purchase rate
- Manage contribution margin and return ratios
- Build predictable revenue from reactivated cohorts
5. Hands-On Execution
This is a hands-on build role in the initial phase.
The candidate will:
- Set up systems
- Build processes
- Execute campaigns directly
- Scale a team over time
What This Role Is NOT
- Not a brand marketing role
- Not a pure paid media acquisition role
- Not a high-level strategic advisory role
- Not a “VP in presentation mode”
This is a builder’s role.
Ideal Candidate Profile
- 8–12 years in D2C / E-commerce / Retention / CRM marketing
- Strong experience in lifecycle marketing
- Deep understanding of cohort analysis & behavioural segmentation
- Hands-on experience with marketing automation platforms
- Exposure to European or Western markets preferred (not mandatory)
- Data-driven mindset with commercial ownership
- Comfortable working evenings due to Europe overlap
- Age bracket preferred: Early 30s to mid-30s (hands-on digital native mindset)
Why This Opportunity Is Unique
- Backed by financially strong promoter group
- Asset-light model (no heavy inventory risk)
- Massive dormant customer base ready to monetise
- AI-first infrastructure
- Platform to scale into multiple European acquisitions
- Opportunity to build a repeatable growth engine across markets
