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Open nowPosted 380 days ago

Deputy Manager - D2C

Scrabble

Where
Mumbai
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Your applicationOpen nowDeputy Manager - D2CScrabble · Mumbai

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Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 380 days ago

The posting

Deputy Manager – D2C

## Company Overview Not specified.

## Job Summary We are looking for a strategic and execution-driven professional to join our team as Deputy Manager – Direct-to-Consumer (D2C). This is a high-impact leadership role responsible for scaling our D2C business through data-driven growth strategies, team leadership, and operational excellence. The ideal candidate will combine strong business acumen with deep digital expertise to own the D2C Profit & Loss (P&L), drive website sales, and deliver a seamless consumer experience across all touchpoints—from acquisition to retention.

## Responsibilities - D2C Strategy & Performance: - Own and manage the P&L for the D2C channel with defined sales growth targets. - Develop and execute both short-term and long-term D2C growth roadmaps. - Analyze digital funnels, conversion rates, and customer journeys to optimize performance.

  • Website & Conversion Management:
  • Oversee end-to-end website operations, including User Interface (UI)/User Experience (UX), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and technical enhancements.
  • Work closely with design and tech teams to ensure a fast, intuitive, and conversion-optimized site.
  • Implement A/B testing to improve conversion rate and average order value (AOV).
  • Marketing & Growth Execution:
  • Lead performance marketing across paid, organic, influencer, and affiliate channels.
  • Define and execute customer retention and loyalty strategies to enhance Lifetime Value (LTV).
  • Collaborate with marketing and content teams to drive traffic, engagement, and storytelling initiatives.
  • Team & Cross-functional Leadership:
  • Build, mentor, and lead a cross-functional team across marketing, operations, and customer experience.
  • Collaborate with merchandising, logistics, and support teams to ensure seamless D2C operations.
  • Data & Analytics:
  • Track and analyze key metrics such as traffic, conversion, Customer Acquisition Cost (CAC), AOV, and Return on Advertising Spend (ROAS).
  • Leverage analytics tools and dashboards to extract insights and guide growth strategies.
  • Market & Competitor Intelligence:
  • Monitor market trends, competitor activities, and emerging innovations in D2C.
  • Collaborate with product and design teams to convert insights into new offerings and improvements.

## Qualifications - Postgraduate degree. - 3+ years of experience in D2C, e-commerce, or digital sales. - Proven track record in scaling D2C revenue, preferably in consumer/lifestyle brands. - Strong knowledge of Shopify, digital marketing, analytics, and tech integrations. - Experienced in leading cross-functional digital teams. - Excellent analytical, problem-solving, and communication skills. - High ownership mindset and ability to thrive in a fast-paced, growth-oriented environment.

## Preferred Skills - Familiarity with nuances of the D2C landscape and consumer behavior. - Experience with advanced analytics tools and e-commerce platforms.

## Experience - Minimum of 3 years of relevant experience in the D2C or e-commerce sectors.

## Environment - The position is based in Mumbai and is on-site.

## Salary Not specified.

## Growth Opportunities - Opportunity to shape and scale a leading D2C brand in its growth phase. - Direct exposure to founders and leadership with full ownership of the D2C mandate. - A fast-paced, entrepreneurial culture with rapid learning and career growth.

## Benefits Not specified.

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