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ClosedPosted 450 days ago

Head of D2C

Scrabble

Where
Mumbai, Maharashtra

This posting closed on 2026-10-23.

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  1. Head of D2C4d agoKalon Search · New York, NY, United States

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Share of postings closed within
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This job: posted 450 days ago

The posting

Position Overview:

We are seeking a visionary, strategic, and execution-focused individual to join our team as Head of D2C. This is a high-impact leadership role focused on scaling our Direct-to-Consumer business through performance-driven growth, team leadership, and seamless digital operations.

The ideal candidate will bring a blend of sharp business acumen and a deep digital expertise. You will own the D2C P&L, drive website sales, and ensure the end-to-end consumer experience is optimized across all touchpoints—from acquisition to retention.

This is a high-ownership role ideal for someone looking to lead and grow a performance-led D2C brand with national visibility.

Key Responsibilities:

1.

D2C Strategy & Performance Ownership

•

Own and drive the P&L for the D2C channel with aggressive sales growth targets.

•

Define and execute the short-term and long-term roadmap for D2C growth.

•

Analyze and optimize digital funnels, conversion rates, and customer journeys.

2.

Website Management

•

Lead end-to-end management of the D2C website including UI/UX, SEO, CRO, and tech improvements.

•

Collaborate with design and tech teams to ensure the site is fast & intuitive.

•

Constantly test, learn, and iterate to improve conversion and average order value (AOV).

3.

Team & Cross-functional Leadership

•

Build and manage a cross-functional D2C team across digital marketing, performance, operations, and customer experience.

•

Coordinate with marketing, content, merchandising, logistics, and customer support to drive seamless operations.

4.

Marketing & Growth Execution

•

Lead performance marketing across paid media, organic channels, email, influencer, and affiliate programs.

•

Define retention and loyalty strategies to improve repeat purchase rates and customer LTV.

•

Collaborate on content, campaigns, and storytelling to drive traffic and engagement.

5

Data & Performance Tracking

•

Monitor key metrics including traffic, conversion rate, CAC, AOV, and ROAS.

•

Use tools and dashboards to derive actionable insights and guide growth strategies.

6

Competition & Industry Intelligence

•

Actively track competitor activities, market trends, and emerging D2C innovations

•

Leverage competitive insights and consumer behaviour data to inform growth strategies and product development.

•

Work closely with product and design teams to translate market gaps into new offerings.

Desired Profile:

•

Postgraduate with 5+ years of experience in D2C, e-commerce, or digital sales.

•

Proven experience in scaling D2C revenue, preferably in consumer brands (apparel, lifestyle).

•

Strong understanding of Shopify, digital marketing, analytics, and tech integrations.

•

Leadership experience managing cross-functional digital teams.

•

Excellent communication, problem-solving, and strategic thinking abilities.

•

High ownership mindset, comfortable with fast-paced execution.

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