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ClosedPosted 250 days ago

Lead - Marketing & Insights

Scrabble

This posting closed on 2026-10-23.

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This job: posted 250 days ago

The posting

Version:0.9 StartHTML:0000000105 EndHTML:0000015686 StartFragment:0000000141 EndFragment:0000015646

JOB DESCRIPTION – Lead – Marketing Research & Insights

Reporting To:

Head – Brand Marketing

Vertical:

Corporate Functions

Sub Vertical:

Marketing &

Communication

Supervising (Role):

Yes

Span of Control: 01

Role in Location(s):

Mumbai

Role Summary

The Incumbent would lead end-to-end consumer insights, brand research, and marketing intelligence initiatives to

support strategic decision-making across the company. This role requires a strong command of marketing research

methodologies, having expertise in both quantitative and qualitative research with deep consumer understanding, and

the ability to translate insights into impactful business recommendations. The ideal candidate will be a someone who

can influence cross-functional teams, manage research partners, and elevate marketing excellence across the

organization.

Roles & responsibilities

1. Research

• Ensure smooth execution of all research projects—from brief creation to insight delivery.

• Manage agency recruitment by identifying partners with strong understanding of the business problem and execution

capabilities.

• Drive accountability and effective collaboration with internal and external stakeholders.

• Set operating standards and processes to streamline workflows and improve delivery quality

2. Consumer Insights

• Lead ongoing consumer immersion programs and insight-generation projects to strengthen brand affinity and

awareness.

• Identify emerging trends, consumer behaviours, and category opportunities to inform brand and business strategies

• Translate qualitative and quantitative data into actionable insights for brand, product, and content teams.

• Use social listening tools to analyse conversations, sentiment, and trends.

• Deliver insights that support key business objectives and inform content, brand, and communication strategies.

• Create and Manage consumer panels and draw insights on a regular basis

3. Team and Stakeholders Management

• Mentor and train team members on marketing research frameworks, tools, methodologies, and best practices.

• Build research capability within the broader marketing team through knowledge-sharing initiatives.

• Collaborate with internal teams to understand business needs across content, brand, and marketing functions.

• Add strategic perspective and present independent, insight-led recommendations that support key business decisions

Job Responsibilities• Research Planning & Execution Excellence: Ensure high-quality, timely, and impactful research delivery across the

organization.

• Consumer Insights & Strategic Intelligence: Generate deep consumer understanding that informs brand, content, and

business decisions.

• Insight Application & Business Impact: Translate data into clear, actionable recommendations that drive measurable

business outcomes.

• Consumer Panels & Social Listening Management: Build scalable consumer listening systems for continuous insight

generation.

• Agency & Partner Management: Build strong research partnerships that deliver value and innovation.

• Stakeholder Collaboration & Influence: Act as a trusted insights partner to cross-functional teams.

• Team Capability Building & Knowledge Leadership: Strengthen research and insights capability across the organization.

Job Specifications

Minimum Education

Engineering + MBA background preferred. Master’s degree in marketing, Business, Statistics,

Psychology, or related field.

Minimum/Relevant

Experience

8–12 years of experience in marketing research, consumer insights, or related domains.

Expertise in both qualitative and quantitative research methodologies.

Proficiency in social listening tools, analytics platforms, and insight reporting.

Past Industry Experience

Strong experience working with D2C brands, media companies, or consumer-focused

businesses.

Experience managing external research agencies and insight partners.

Language Skills

Proficiency of language – English

Key Interactions

–

Internal

Stakeholders

COOs, BU Heads and Ops Managers from Business Lines within Shemaroo

Key Interactions

–

External

Stakeholders

Research Agencies and Vendor Partners.

Measure of Success (KRA’s)

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