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Open nowPosted 229 days ago

RSM

Scrabble

Where
Mumbai, Maharashtra
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  6. 44.6%60 days
This job: posted 229 days ago

The posting

Job Title:

Regional Sales Manager – West (Offline Distribution)

Location: Mumbai, Maharashtra

Markets Covered: Maharashtra | Gujarat | Madhya Pradesh | Chhattisgarh | Goa

Industry: Beauty / Personal Care / FMCG

About Moxie Beauty

Moxie Beauty is a fast-growing beauty brand redefining modern personal care through innovation, quality, and community-first thinking. As we accelerate our expansion, we are building a strong offline footprint across India.

The West region is our next growth frontier — and we’re looking for a leader who can build it from the ground up.

Role Overview

The Regional Sales Manager – West will be responsible for building, scaling, and managing Moxie Beauty’s offline distribution network across West India. This role requires a high-ownership, execution-focused leader who thrives in zero-to-one market building, distributor management, and field team development.

You will own end-to-end regional sales performance including distributor appointments, team hiring, target achievement, market execution, and retail expansion.

Key Responsibilities

1. Market Expansion & Distribution Development

● Build Moxie Beauty’s offline distribution network across Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Goa

● Identify, appoint, and onboard strong channel distributors

● Establish and scale General Trade / Modern Trade presence

● Drive retail universe expansion and numeric distribution growth

2. Sales & Revenue Ownership

● Own primary and secondary sales targets for the West region

● Drive monthly, quarterly, and annual revenue growth

● Monitor sales performance through structured review mechanisms

● Ensure healthy stock rotation and inventory planning

3. Field Force Management

● Recruit, train, and lead a high-performing field sales team

● Design beat plans, coverage plans, and productivity benchmarks

● Set KPIs, incentives, and performance tracking systems

● Conduct regular market visits and joint working with team members

4. Execution Excellence

● Ensure strong in-store visibility and brand presence

● Drive merchandising, schemes, and promotional activities

● Monitor competitor activities and market trends

● Ensure discipline in reporting, data accuracy, and sales analytics

5. Stakeholder Management

● Act as a bridge between distributors, field teams, and central leadership

● Maintain strong relationships with key trade partners

● Align regional execution with national strategy

Key Requirements

● 6–10+ years of experience in offline FMCG / Beauty / Personal Care sales

● Proven experience in distributor-led sales model

● Experience building teams and new markets from scratch

● Strong understanding of primary vs secondary sales dynamics

● Data-driven mindset with strong analytical capabilities

● Willingness to travel extensively across the region

Key Competencies

● Market-building mindset

● Distributor negotiation skills

● Leadership & team development

● Commercial acumen

● High ownership & accountability

● Execution focus

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