Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 272 days ago

Sr. Retention and Loyalty Marketing Executive

Scrabble

Where
Mumbai, Maharashtra
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSr. Retention and Loyalty Marketing ExecutiveScrabble · Mumbai, Maharashtra

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Scrabble's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 272 days ago

The posting

Senior Executive - Retention and Loyalty Marketing

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.

Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a

mission to develop holistic and personalized solutions for solving real problems that women face. We

do this by building a wellness platform with great products, an impactful community and a personalized

customer experience. With a growing community of over 15 lakh women, we are already India’s largest

and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was

truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive

and effective products that are Made Safe certified and backed by science. We continue to co-create

products with our community and fuel the D2C revolution through deep consumer insights and

investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox

Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and

Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and

creating real impact in a fast-paced and wildly creative environment, then you might just be the person

we are looking for.

About the Role

At Nua, we obsess over our customers. As the custodian of the loyal Nua customer, you will define and

execute all customer retention activities. You will own the entire post-purchase customer journey, grow

Nua’s subscriber base and their lifetime value, and define ways to better retain and engage customers.

This is an opportunity to reshape the way women buy and engage with D2C brands in India. You will be

reporting directly to the Head of Retention / Head of D2C Channel and will partner with several teams,

including Product/Tech, Category, Operations, Customer Experience, to build retention capabilities

(e.g., marketing/communications, payments, UI/UX, customer delight, etc). You will also manage the

operational aspects of retention, including day-to-day troubleshooting and issue resolution.You will

have access to senior-level discussions and be expected to deliver high quality results for the firm.

Nua isn’t your typical workplace - an open work atmosphere, a lean team structure, and strong

believers of “no idea is a bad idea”, are what define us. You will get to work in a fun environment with

great work ethics, unbelievable growth and recognition and uncompromising work-life balance. And

beyond all, an opportunity to solve real problems.

Key Responsibilities:

● Develop, lead and execute the retention and loyalty marketing plan

● Grow customer repurchase rates and LTV profitably

● Develop and initiate growth and retention campaign briefs and experiments, with

clearly defined metrics

● Rapidly develop and launch qualitative and quantitative A/B and multivariate tests,

track results closely and continuously apply the learnings

● Develop retention marketing strategies, including behavioural targeting,

SMS/Email/Social Media retargeting

● Boost customer engagement and adoption of features (Loyalty, Referrals etc)

● Collaborate closely with several teams, including Marketing, Product/Tech, Category,

Operations, Customer Experience to build retention capabilities (e.g.,

marketing/communications, UI/UX, payments, customer support, etc)

What We’re Looking For:

● 1-2 years in a hands-on consumer-focused or marketing role, preferably in the digital

space (e.g., direct-to-consumer, e-commerce)

● Create comprehensive marketing strategies aligned with business goals to grow

customer retention

● A great passion for consumers and consumer experiences, with a dependable ability

to utilize consumer research and data to drive actionable insights

● Plan, execute, analyse performance of marketing campaigns with efficient utilisation of

funds

● Keen sense and close tracking of KPIs and other business metrics

● Strong program management skills - ability to interact and influence multiple partners

and internal/external stakeholders

● Ability to multitask and be able to handle multiple competing priorities

● A keen sense of ownership, speedy execution and resourcefulness

● Ability to work effectively and independently in a fast-paced environment with tight

deadlines

● Excellent written and oral communication skills

Preferred Qualifications

Bachelor’s / Master’s Degree in Computer Science or Engineering or related Field

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Scrabble's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Scrabble's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Scrabble's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.