The posting
Position Summary
Who are we? Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation. Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible. We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation. Join us at Samsung and find your opportunity to do what you can't. Looking for more? Visit our website www.samsung.com or our career page HERE!
Role and Responsibilities
Areas of Responsibilities in this role, you will be responsible for:
Primary responsibilities:
Integrated planning and workflow governance
- Manage priorities, workflows, owners, and deadlines for the D2C content and communications pipeline, and establish processes that give stakeholders clear visibility into deliverables and dependencies.
- Coordinate the D2C communications calendar across teams and channels, ensuring that campaign plans, product launches, and promotional moments are aligned and sequenced.
- Own the calendar of creative assets and internal site communications from briefing through publication, including approval routes, quality gates, and release timing.
Brand positioning and content strategy
- Translate the Why Shop / iShop positioning into channel-specific content for the online store, paid and owned media, CRM, and social, maintaining a consistent visual identity, tone of voice, and narrative across all touchpoints.
- Set editorial standards for the D2C content team, and act as the final local editorial authority on content that represents Samsung's brand to Brazilian consumers.
Live events and innovation
- Oversee the planning and execution of live events, including launches, online experiences, and retail-linked activations, with clear budgets, timelines, and success metrics.
- Develop and test innovative formats, such as interactive content, shoppable experiences, and community-driven campaigns, that communicate product benefits and value beyond price.
Team leadership
- Lead, coach, and develop the D2C Planning & Content team, setting clear objectives, reviewing performance, and building capability in project management, editorial judgment, and AI-enabled production.
Secondary responsibilities:
- Process simplification and automation: Identify opportunities to reduce recurring manual work and automate processes, particularly asset creation, versioning, localization, and brand-consistency checks, using generative AI and marketing technology tools where appropriate.
- Agency and vendor coordination: Manage briefs, timelines, and deliverables with creative, production, and media agencies, and ensure supplier output meets Samsung brand guidelines and local requirements.
- Cross-functional alignment: Work with Product Marketing, E-commerce Operations, Merchandising, Customer Experience, Legal, and Regional and Global Brand teams to ensure campaigns are feasible, compliant, and consistent with company priorities.
- Performance reporting: Build and maintain dashboards and regular reports on content output, campaign delivery, and engagement, and use the findings to refine the editorial and planning process. Prepare summaries in Portuguese for local leadership and in English for corporate reporting.
- Compliance and brand governance: Ensure all published content meets Brazilian advertising regulations, along with Samsung's global brand and accessibility standards.
- Knowledge management: Maintain playbooks, templates, and a shared asset library so that recurring work is faster and more consistent over time.
Skills and Qualifications
Requirements
- Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
- Preferred: Postgraduate specialization or MBA in Marketing, Digital Marketing, or Brand Management.
- 4 to 6 years of professional experience in marketing, content, or digital communications, with at least 2 years managing multichannel campaigns, editorial or content calendars, or digital content production.
- Demonstrated experience coordinating digital content, creative agencies, or live events in a fast-paced environment.
- Prior experience in e-commerce, retail, consumer electronics, or a direct-to-consumer business is strongly preferred.
- Experience leading or coordinating a team, including formal or informal people management, is required.
- Languages: Fluent English (required for corporate reporting, global collaboration, and alignment with Samsung's regional and global teams).
Hard Skills
- Campaign and editorial-calendar management, with proven use of project-management tools (e.g., Asana, Monday, Jira, or equivalent).
- Multichannel marketing planning across owned, paid, earned, and CRM channels.
- Content strategy and brand governance, including tone of voice, visual identity, and narrative consistency.
- Working knowledge of e-commerce platforms, web content management, and conversion-oriented merchandising.
- Analytical skills for campaign and content performance measurement, including dashboards and basic data interpretation.
- Budget awareness for events and production, with the ability to manage vendor contracts and timelines.
- Familiarity with Brazilian advertising regulation and data privacy requirements (LGPD).
Soft Skills and Leadership Traits
- Structure: Brings order to complex, cross-functional operations and keeps multiple priorities moving without losing quality.
- Editorial judgment: Recognizes what content will resonate with Brazilian consumers and can defend creative decisions with data and insight.
- Initiative: Proposes new approaches and improvements rather than waiting for requests, and follows through on them.
- Influence: Aligns stakeholders with different priorities and builds trust across marketing, product, operations, and agency partners.
- Coaching: Develops individual contributors through clear expectations, constructive feedback, and visible growth paths.
- Resilience and adaptability: Thrives in a fast-paced, high-volume environment with shifting priorities typical of Brazilian D2C commerce.
Why is Samsung Electronics the place to be?
Join a Global Team: Work with a dynamic and diverse team, constantly interacting with different cultures.
Tackle Big Challenges: Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.
Shape the Future: Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.
Make an Impact: Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.
Benefits:
· Comprehensive health and wellness programs
· Professional development opportunities
· Global networking and collaboration
At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.
[For Samsung Electronics Employees Only - Job Requisition Number: R121955]
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