The posting
Position Summary
This role is not eligible for immigration sponsorship
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Role and Responsibilities
Samsung Electronics America is seeking a PR expert to join its integrated marketing team to help lead creation and execution of high-performing earned and organic campaigns for PR and beyond.
The Senior Manager Public relations will support the Samsung Digital Appliances division – which includes the industry-leading portfolio of Samsung refrigerators, cooking and laundry innovations.
The role will work closely with the local integrated and product marketing teams, external agencies as well as the Global PR team. This role is responsible for increasing awareness for all product launches, creating end to end strategies for top verticals and events, managing strategic product review programs and cultivating new ideas to maintain market share position, and ultimately shape PR as it supports product conversion.
Responsibilities
- Drive PR activities for Samsung’s and Dacor’s appliances line up – Responsible for the end to end planning, strategy and execution of multi-touch campaigns that have wings beyond traditional PR efforts
- Analyze real-time trends in culture relevant to the Samsung target consumer, as well as industry and competitors, to inform creative earned-first campaigns that breakthrough
- Oversee content calendar planning activity across PR and media influencer
- Direct management of PR agency partners – from development of creative briefs and project management to RFPs, contracts and billings, you will handle
- Develop strategy and attend industry events to drive buzz for the brand and products
- Effective project management with clear communications across all stakeholders to ensure flawless execution
- Create and manage dashboards to measure PR impact and shape new thinking for a results-oriented approach to ultimately drive product conversion
- Creative thinker with great communication skills in both written and verbal form
- Strong project management skills. Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
- Entrepreneurial spirit with perseverance & problem-solving skills to bring creative ideas to life in ways that likely have never been done before
Skills and Qualifications
- A Bachelor degree and at least 8+ years of relatable consumer Public Relations experience with demonstrated success in product media relations where using a proactive approach to the work zone, trend spotting, and taking ownership created results
- Experience with the earned and new media landscape with an ability to shape planning with agency partners
- Passion for and/or experience in consumer electronics and technology a plus
- Up to 25% travel required
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
