The posting
About SERHANT.
SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
SERHANT. ID Lab is the in-house creative agency behind all marketing at SERHANT., supporting agents, listings, new developments, and brand campaigns. We’re a collaborative, fast-moving team of designers, marketers, and brand strategists that delivers standout marketing for the most followed real estate brand in the world.
About the Role
SERHANT. ID Lab is looking for a designer who can build the identity of a building from the ground up and then stand in front of a developer and sell it. New development branding is where design meets real money: a building’s identity has to carry a price point, hold up across a two- to three-year sales cycle, and convince a buyer before a single unit is finished. The ideal candidate has a refined luxury sensibility, tells a story through design rather than decorating around one, presents with confidence in front of clients, and has the technical range to take a brand from concept through print, environmental, and digital.
This is not an agency role. ID Lab runs on a systemized production model - templated asset frameworks, brand kits, a structured intake and review pipeline in ClickUp, AI tooling woven into the process, and in-house film, floor plan, and web resources - built so designers spend their time on thinking and craft rather than rebuilding the same deliverable from scratch. You will carry several buildings at different stages at once and move at a pace an outside agency cannot. If you would rather ship excellent work in weeks than perfect work in quarters, you will do well here.
Responsibilities
- Developing full brand identities for new development projects - naming support, logo systems, typography, color, and the brand guidelines that keep an identity intact across a multi-year sell-out
- Translating a developer’s vision, the architecture, and the neighborhood into a story a buyer can feel, and carrying that story consistently from pitch deck to brochure to construction barricade to sales gallery to website
- Presenting concepts directly to developers, sponsors, and internal stakeholders - framing the rationale, defending the creative, absorbing feedback, and returning with the next round quickly
- Designing the full new development collateral suite (materials include but are not limited to: pitch and RFP materials, brochures, floor plan books, e-blasts, social graphics, signage and construction barricades, print advertising, and presentation decks)
- Designing floor plan presentations for print and web - floor plan production itself is handled by a dedicated contractor
- Designing new development websites in Figma and handing off developer-ready files to internal and external web partners, then reviewing builds for brand and design fidelity
- Using AI tools to accelerate concepting, iteration, and production
- Working within and improving ID Lab’s templates, brand kits, and asset libraries so every project starts further along than the last one
- Ensuring brand consistency across concurrent projects without letting any two buildings look alike
- Coordinating with the New Development project management team, agents, and third-party vendors including printers, fabricators, photographers, and web developers
- Contributing to team efforts by accomplishing tasks as needed and ensuring deadlines are met
- Keeping up to date with luxury, hospitality, fashion, and architectural design - the reference set for this work sits largely outside real estate
- *The company reserves the right to add or change duties at any time.
Qualifications
- Bachelor’s degree in graphic design, communication design, or a related field
- 4–6 years of experience as a designer in brand identity and marketing, with substantive work in a luxury category - real estate, hospitality, fashion, spirits, automotive, or comparable
- Real estate marketing experience - new development, luxury residential, or comparable - clearly demonstrated in your portfolio
- A portfolio link included in your resume, showing complete identity systems rather than individual assets, with editorial-quality print work
- Direct client-facing experience presenting your own work to the people paying for it
- Print production fluency: prepress, stock, finishes, binding, large-format and environmental specifications
- Demonstrated ability to leverage AI tools within the creative process - be prepared to walk us through how and where you use them
- Availability for occasional travel to new development sites within New York City
- Adobe InDesign, Illustrator, Photoshop, Acrobat
- Figma, including website design and developer-ready handoff
- Website builders (i.e. Squarespace, Webflow or similar)
- Project management software (i.e. ClickUp or similar)
- Email marketing platforms (i.e. Mailchimp or similar)
- Preferred, but not required: Ground-up new development or sales gallery experience specifically Canva brand kits and templated design systems operating at scale Working knowledge of construction and development timelines and how creative deliverables sequence against them
Skills
- Excellent verbal and written communication skills, and the composure to present work in front of a client
- A keen eye for design, visual composition, and luxury detail
- The ability to explain why a mark, a typeface, or a paper stock is right for a building in a way that makes the work more persuasive
- Effective time management and the ability to work at speed across concurrent projects without sacrificing craft
- Meticulous attention to detail on anything that prints, gets fabricated, or goes on a wall
- Discipline around process, file management, and handoff
- Comfort in an entrepreneurial environment that is building while it runs
- Ability to give and receive constructive criticism
Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
The national base pay range for this position within the United States is $80,000.00 - $85,000.00 USD.
Benefits
Eligible employees may receive medical, dental and vision insurance; paid time off and paid holidays; retirement benefits; and other company-sponsored benefits, subject to applicable eligibility requirements and plan terms.
Your Location
This position is hybrid eligible for candidates based in the New York City, NY area. The role may include occasional work at additional SERHANT. offices or attendance at offsites, as agreed to with your manager. Candidates must live within the United States.
Hiring Statement
SERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.
Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and staff. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
Recruiting Fraud Notice
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to prompt you to pay a fee for services related to recruitment or training.
SERHANT. does not charge any application, processing, or training fee at any stage of the recruiting or hiring process. All genuine job openings will be posted here on on our Careers page or Linkedin, and all communications from the SERHANT. recruiting team and/or hiring managers will be from an @serhant.com email address.
Visa Sponsorship Notice
Thank you for your interest in working with us! At this time, we are not able to offer H-1B visa or any other work authorization sponsorship. To be considered for any of our open roles, candidates must be currently authorized to work in the United States without the need for sponsorship now or in the future.
