The posting
Job Description
Preferred location: Reading - UK
We are looking for a proactive and commercially minded Brand Manager to oversee the delivery and performance of the Ronseal brand portfolio. This role is responsible for strengthening brand equity, driving profitable growth, delivering market-leading consumer campaigns, supporting customer and sales objectives, and ensuring Ronseal continues to be one of the UK's most trusted DIY brands.
Alongside brand responsibilities, the role will lead shopper marketing initiatives, retailer activation programmes and event activity to maximise visibility and conversion throughout the customer journey.
You will lead the delivery of Ronseal's communications strategy, ensuring its purpose, positioning and commercial objectives are consistently brought to life across all channels.
Responsibilities
Brand Strategy & Positioning
- Develop and execute annual brand strategies for Ronseal alongside the SBM, acting as the voice of the brand through deep customer, shopper and trade insight gained from regular engagement with sales teams, retailers and end users; identify and deliver innovative, insight-led and commercially focused marketing ideas that enhance brand visibility, drive cut-through and create a competitive advantage; protect and evolve the brand's distinctive positioning and values; and lead communication development across campaigns, innovation and retail channels, ensuring consistency across all consumer touchpoints.
Consumer Insight & Market Understanding
- Leverage consumer, category and competitor insights to identify growth opportunities, building a deep understanding of DIY consumer needs, behaviours and motivations and translating it into actionable marketing plans and innovation opportunities.
Integrated Marketing Planning
- Develop and deliver integrated marketing campaigns across digital, social, influencer, PR, CRM and retail channels, overseeing creative development and content production to drive awareness, consideration and purchase intent across key categories, while continuously improving marketing efficiency and effectiveness through optimised budget investment, enhanced performance and maximised return on investment.
Commercial Partnership & Sales Enablement
- Partner closely with Sales teams to support profitable growth across all channels and customers: communicate brand strategies, campaigns, innovations, category insights and commercial priorities clearly, consistently and on time; develop impactful sales tools, presentations, customer materials and collateral that strengthen engagement and support sell-in; lead regular brand updates and communication forums; translate consumer, shopper and market insights into recommendations for customer plans and commercial decisions; ensure internal and external communications are relevant, valuable and aligned to the Ronseal brand strategy; and act as the key link between Brand and Sales, equipping commercial teams with brand stories, innovation plans and activation programmes that support customer growth and category leadership.
Shopper Marketing & Retail Activation
- Lead shopper marketing strategy across major retail partners such as B&Q, Wickes and independents, developing retailer-specific activation plans, promotions and point-of-sale solutions, creating shopper journeys that improve conversion and category growth, and supporting customer sell-in with best-in-class marketing materials and presentations.
Trade Shows & Events
- Lead planning and execution of trade, DIY and retail exhibitions, conferences and customer events, working with agencies and internal stakeholders to deliver engaging brand experiences, developing event content, demonstrations and customer engagement programmes, and evaluating event performance and commercial return.
Product & Portfolio Management
- Support innovation development and launch planning, and manage packaging, claims and portfolio architecture.
Cross-Functional Collaboration
- Provide flexible support across the full brand portfolio, contributing to brand activity, shopper marketing initiatives, trade events and commercial projects as business priorities require; align and collaborate with the DIY & Trade Brand Manager; partner with Commercial, Product, Digital and external agencies; act as a key brand ambassador internally and externally; and ensure alignment of commercial and brand objectives.
Qualifications
- Hold a Marketing degree.
- Hold a CIM qualification (preferred).
- Have a minimum of 2 years' experience in a Brand/Digital/Shopper Marketing role.
- Have experience within the Trade DIY industry (preferred).
- Communicate effectively in writing and verbally across a range of audiences and functions, with strong presentation and storytelling skills, creating compelling brand, customer and business presentations.
- Apply strong analytical and problem-solving skills to interpret data and translate insights into action, using Microsoft Office proficiently, including PowerPoint, Excel and Word.
- Develop marketing collateral, internal communications and customer-facing materials while managing multiple priorities and stakeholders through excellent project management and organisational skills.
- Influence and collaborate across Brand, Sales, Product and external agency partners through strong stakeholder management.
What we Offer:
- The established salary range for this position is £42,281 - £55,198
- Company bonus (5%)
- Private pension
- Cash plan medical
- Work-Life Balance: We value your personal time and well-being.
- Career Opportunities: Grow within a truly international business.
- Ongoing Training and Support: Continuous learning and development opportunities.
Pay Transparency The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include bonus or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.
Salary is determined using a structured and objective framework, taking into account the role's responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance.
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About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible
Eligibility to Work You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
