The posting
Job Description
This role provides strategic leadership for marketing communications, demand generation, digital marketing, brand governance, content strategy, sales enablement, internal communications, and customer engagement initiatives. The Director leads the Marketing Communications Manager and Digital MarCom Specialist while ensuring alignment across Segment Marketing, Product Management, Sales, and executive leadership.
The Director serves as the steward of the General Industrial communication strategy, ensuring messaging, content, campaigns, trade shows, digital experiences, and communication investments contribute to measurable business outcomes including market awareness, qualified pipeline development, customer engagement, and revenue growth.
Responsibilities
Marketing Communications Strategy & Leadership
- Develop and lead the overall General Industrial marketing communications strategy aligned with business objectives and growth priorities.
- Establish communication priorities, annual plans, resource allocation strategies, and investment roadmaps.
- Ensure alignment between segment growth strategies, product initiatives, customer engagement activities, and marketing communications programs.
- Translate business objectives into integrated communication plans that support commercial growth and market leadership.
Team Leadership & Organizational Development
- Lead and develop the Marketing Communications organization
- Foster collaboration across segment communications, digital marketing, sales enablement, and customer engagement activities.
- Build organizational capabilities in content strategy, digital communications, demand generation, analytics, and customer experience.
- Coach and develop team members while creating succession and talent development plans.
Brand Governance & Messaging Excellence
- Establish communication standards, messaging frameworks, visual identity guidelines, and content governance processes.
- Ensure consistency and quality across all customer-facing and internal communications.
- Maintain alignment of segment messaging, value propositions, and market positioning strategies.
- Approve major marketing communication initiatives, campaigns, and strategic messaging.
Commercial Alignment & Sales Enablement
- Partner with Segment Marketing, Product Management, Sales leadership, and Strategic Account Managers (SAMs) to support growth initiatives.
- Ensure communication programs enable customer acquisition, account growth, specification influence, and commercial execution.
- Align marketing communications investments with pipeline development and revenue objectives.
- Support executive and strategic customer engagement initiatives.
Demand Generation & Digital Strategy Oversight
- Provide strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, and internal communication platforms.
- Ensure effective alignment between content development and digital campaign execution.
- Guide optimization of customer journeys, engagement strategies, lead management processes, and marketing technology investments.
- Drive continuous improvement of digital capabilities and marketing effectiveness.
Trade Show & Customer Engagement Portfolio Leadership
- Establish the overall trade show, conference, and customer event strategy for the General Industrial business.
- Prioritize event investments based on strategic growth objectives and expected business impact.
- Ensure alignment between trade shows, customer engagement activities, account development efforts, and demand generation initiatives.
- Monitor event effectiveness and return on investment across all segments.
Performance Management & Business Impact
- Establish and monitor key performance indicators for marketing communications activities.
- Measure the effectiveness of content, campaigns, trade shows, digital engagement, and sales enablement programs.
- Communicate performance results and business impact to executive leadership.
- Drive a culture of continuous improvement, accountability, and results-based decision making.
Competencies & Skills Required:
Strategic Leadership:
- Ability to develop and execute long-term communications strategies.
- Strong business and commercial acumen.
- Ability to align communications investments with growth objectives.
Marketing & Communications Expertise:
- Deep expertise in Business to Business (B2B) marketing communications, branding, content strategy, and customer engagement.
- Experience leading integrated communication programs across multiple channels and customer segments.
Commercial Orientation:
- Strong understanding of demand generation, pipeline development, account growth, and sales enablement.
- Ability to connect marketing activities to measurable business outcomes.
Leadership & Talent Development:
- Proven ability to lead teams, coach employees, and build high-performing organizations.
- Strong change management and organizational leadership skills.
Cross-Functional Influence:
- Ability to collaborate effectively with Segment Marketing, Product Management, Sales, SAMs, IT, and executive leadership.
- Strong communication and stakeholder management skills.
Qualifications
Minimum Requirements:
- Must have a college degree or equivalent
- Must have seven (7) years of Business to Business (B2B) segment marketing or communications leadership experience
Preferred Qualifications:
- Have a Bachelor’s and/or Master’s Degree in a business or marketing field
- Have five (5) years of management in industrial coatings segment marketing or communications
Travel up to 50% is required for this opportunity.
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
