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Open nowPosted 403 days ago

Digital Marketing Executive - Dhaka

SJ Innovation20 open roles

Where
Dhaka
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Your applicationOpen nowDigital Marketing Executive - DhakaSJ Innovation · Dhaka

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The clock on this job

Early applications get read.

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 403 days ago

The posting

At SJ Innovation, we’re looking for a Digital Marketing Executive to help grow a predictable pipeline for our clients, turning strategy into actionable results across Paid Media, SEO, and Social Media.

Key Responsibilities

You will be responsible for aligning every campaign with business goals for AI solutions and web services, ensuring high-impact and measurable results. This role is perfect for a dynamic marketer who thrives in a fast-paced, results-oriented environment.

Paid Media Campaigns (End to End)

  • Plan, Launch, and Optimize Paid Campaigns: Lead efforts on Google Ads, LinkedIn and Meta. Ensure alignment with B2B goals for AI and web services.
  • Budget Pacing and Efficiency: Manage campaign budgets, ensuring spend efficiency and optimal performance.
  • A/B Testing: Design and execute tests for ads, landing pages, and funnels to maximize conversions and engagement.

Search Engine Optimization (SEO)

  • Keyword Research: Conduct in-depth keyword research to inform SEO strategies and content creation.
  • On-Page and Technical SEO: Collaborate with developers to optimize website structure, schema markup, and technical SEO.
  • Link Building: Develop strategies for acquiring high-quality backlinks to enhance domain authority.
  • SEO Performance: Monitor and track SEO KPIs, using insights to guide ongoing optimization efforts.

Landing Pages & Funnels

  • Build and Optimize Landing Pages: Design, test, and improve landing pages and funnels to ensure high conversion rates (CVR).
  • A/B Testing: Continuously run A/B tests on landing pages and funnels to optimize the user journey.

Community Management

  • Community Management & Growth: Engage with followers and build online communities, ensuring growth and brand presence on key social media platforms.

Analytics & Reporting

  • GA4, GTM, and Search Console Setup: Set up tracking for all campaigns across paid, SEO, and social channels using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
  • Build Dashboards and Reports: Create comprehensive performance dashboards to provide insights and track KPIs.

Email Marketing & Automation

  • Lead Generation and Retention: Oversee email campaigns focused on lead generation and customer retention. Design automated workflows for nurturing leads.

Cross-Team Collaboration

  • Sales and Product Alignment: Work closely with Sales and Product teams to align messaging, offers, and targeting with the company’s Ideal Customer Profile (ICP).
  • Campaign Strategy: Ensure campaigns align with business objectives and resonate with target customers.

Qualifications

  • Experience: 2–3 years of experience in digital marketing with a proven track record of success in paid media, SEO, and social media management.
  • SEO Success: Demonstrated ability to drive organic search growth and improve website rankings.
  • Analytics Skills: Strong ability to turn data into actionable insights and decisions. Proficient in using analytics tools such as GA4, GTM, and Search Console.
  • Communication: Excellent written and verbal communication skills. Ability to craft compelling marketing messages and collaborate effectively with teams.
  • Teamwork: Strong interpersonal skills and the ability to coordinate well across different functions (Sales, Product, Content, etc.).
  • Educational Background: Bachelor’s degree in Marketing, Business, or a related field is preferred.

Work Style & Environment

  • Office-based Role: The position requires working from the office, collaborating in real-time with the team.
  • US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.

Key Takeaways for the Role

  • Comprehensive Role: Focuses on Paid Media, SEO, Email Marketing, and Analytics with a strategic approach.
  • B2B Marketing Focus: The campaigns align with B2B goals, particularly for AI solutions and web services.
  • Cross-functional Collaboration: The role requires working closely with various teams, particularly Sales and Product, to align messaging and campaigns.
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