The posting
We're Hiring: Assistant Marketing Manager | The Team Behind TANYU (探鱼), Nong Geng Ji (农耕记), & Panda Yeah Singapore (熊大爷)
About Skyline Catering Pte Ltd
Established in 2017, Skyline Catering Pte Ltd is a premier F&B group bringing leading dining concepts to Southeast Asia. We are the team behind viral culinary brands in Singapore and Malaysia, including TANYU (探鱼), famous for its signature grilled fish, Nong Geng Ji (农耕记), known for authentic Hunan cuisine, and Panda Yeah Singapore (熊大爷) renowned for its freshly handmade, traditional Chinese dumplings . As our portfolio continues to grow, we are looking for a creative and food-loving Assistant Marketing Manager to support the planning and execution of marketing strategies, social media initiatives, brand campaigns and promotional activities across our dining brands.
About the role
The Assistant Marketing Manager will assist in develop and execute annual, quarterly, and monthly marketing plans for 3 brands. You will maintain a centralized marketing calendar covering campaigns, promotions, product launches, festive activities, and brand events, and coordinate marketing campaigns across digital and offline channels to ensure consistent brand messaging.
Key responsibilities
1. Marketing Strategy & Campaign Management
- Develop and execute annual, quarterly, and monthly marketing plans for 3 brands.
- Maintain a centralized marketing calendar covering campaigns, promotions, product launches, festive activities, and brand events.
- Coordinate marketing campaigns across digital and offline channels to ensure consistent brand messaging.
- Monitor campaign performance, identify improvement opportunities, and recommend initiatives to increase customer engagement and sales.
- Ensure marketing activities are aligned with business objectives, operational capabilities, and commercial priorities.
2. Budget Management & Commercial Performance
- Prepare, monitor, and control marketing budgets across all three brands.
- Track marketing expenditure, campaign costs, and return on marketing investment (ROMI).
- Evaluate campaign effectiveness using relevant performance indicators, including sales uplift, customer engagement, reach, and redemption results where applicable.
- Work closely with Operations and Finance to assess campaign feasibility, promotional profitability, and commercial outcomes.
- Recommend cost-effective marketing solutions while maintaining brand quality and positioning.
3. Brand Partnerships, Public Relation & Influencer Management
- Identify and develop strategic partnerships with malls, lifestyle brands, corporate clients, food platforms, and relevant business partners.
- Plan and execute media relations, public relations initiatives, and brand collaborations.
- Manage relationships with key opinion leaders (KOLs), food influencers, media contacts, and external marketing agencies.
- Negotiate collaboration terms, deliverables, and campaign costs to maximize business value.
- Coordinate major brand announcements, media opportunities, and high-profile marketing initiatives.
4. Digital Marketing & Social Media Oversight
- Develop the overall social media strategy and content direction for all three brands.
- Oversee content planning, publishing schedules, campaign messaging, and platform performance across Instagram, TikTok, RED (Xiaohongshu), and other relevant platforms.
- Guide Brand Executives and the Creative Studio in executing the approved content calendar.
- Review campaign concepts, creative materials, and social media performance to ensure alignment with brand objectives.
- Identify emerging digital trends, content opportunities, and platform developments relevant to the Singapore F&B market.
5. Team Leadership & Cross-Functional Coordination
- Supervise and provide guidance to the two Brand Executives.
- Coordinate the Creative Studio, comprising the Visual & Graphic Designer and Videographer / Content Creator, to ensure timely delivery of marketing materials.
- Allocate tasks, monitor work progress, and ensure effective collaboration across the marketing team.
- Work closely with Operations, Finance, Supply Chain, and outlet management to coordinate marketing activities and promotional execution.
- Ensure all marketing materials, promotions, and campaigns are accurate, operationally feasible, and delivered within agreed timelines.
- Provide regular marketing updates, campaign reports, and recommendations to the Acting Head of Marketing / COO.
About you
- Degree in Marketing, Business, Communications, or a related discipline
- Minimum 4–5 years of relevant marketing experience, preferably within Singapore's F&B, restaurant, retail, lifestyle, or hospitality sectors
- Demonstrated experience in planning and executing integrated marketing campaigns
- Strong understanding of Singapore's F&B market, consumer behaviour, mall marketing, and local digital marketing trends
- Proven experience in marketing budget management, campaign evaluation, and commercial performance tracking
- Established relationships with relevant food influencers, KOLs, media contacts, or brand partners will be an advantage.
- Strong knowledge of social media platforms, including Instagram, TikTok, and RED (Xiaohongshu)
- Excellent written and verbal communication skills in English
- Proficient in Microsoft Office or Google Workspace, particularly Excel or Sheets and presentation tools
- Able to manage multiple brands, projects, and competing deadlines in a fast-paced environment
- Willingness to travel between outlets and attend occasional marketing events outside normal office hours when required
Applicants are required to provide a portfolio or samples of previous content work. If you are passionate about F&B marketing and enjoy creating impactful content, we welcome you to join our growing team.
