The posting
About the Role
We are looking for a hands-on, creative and highly organised Brand Specialist to join our marketing team.
As SL Aesthetic Clinic continues to grow, we are looking for someone who thrives in a fast-paced, evolving environment and can turn marketing direction into effective execution. Working closely with the Marketing Manager, you will bring marketing strategies and creative ideas to life across social media, content production, brand campaigns, partnerships, offline advertising and events.
Beyond content creation, you will help drive projects from planning through delivery, ensuring that campaigns are executed effectively, creative standards are maintained and timelines are met. You will also work closely with the Marketing Assistant on operational coordination to keep projects and day-to-day marketing activities running smoothly.
The ideal candidate combines strong creative judgement with a practical, results-oriented mindset, takes ownership of their work and adapts well to changing priorities.
What We Look For
Personal Integrity & High Standards
You are honest, dependable and professional. You take pride in your work, hold yourself accountable for your actions and deliverables, and communicate transparently when issues arise. You consistently uphold high standards and take personal responsibility for the quality of your work.
Ownership & Results-Oriented Execution
You take responsibility for achieving intended outcomes, rather than simply completing tasks or following processes.
You understand the objectives behind your work, prioritise activities that make a difference and find practical ways to
get things done. You anticipate potential issues, follow through on commitments and take initiative without requiring constant reminders.
Genuine Passion for Social Media & Brand Building
You genuinely enjoy social media and the creative process of building a brand. You find joy in coming up with content ideas, exploring trends, creating engaging content and seeing how creative ideas come to life. You are naturally curious about what makes content resonate with audiences and enjoy finding new ways to grow a brand's presence and identity online.
Creative Judgement & Adaptability
You have a strong sense of aesthetics and an appreciation for branding, content and visual storytelling. You can
translate the Marketing Manager's direction into effective execution, contribute thoughtful ideas and respond constructively to feedback. You are comfortable working in a fast-paced environment where priorities may evolve,
while keeping your work aligned with the overall marketing direction.
Key Responsibilities
Brand Marketing & Campaign Execution
● Execute marketing campaigns and initiatives in line with the Marketing Manager's strategy, priorities and
creative direction.
● Coordinate campaign planning, deliverables and timelines, ensuring activities are carried through effectively
from brief to launch.
● Research consumer trends, competitor activities and market developments to support campaign ideas and
recommendations.
● Monitor campaign and content performance, identify opportunities for improvement and share actionable
recommendations.
● Maintain consistency in brand positioning, messaging and visual identity across marketing channels and
touchpoints.
Social Media, Copywriting & Content Production
● Develop and coordinate social media content, including ideation, research, scripting, creative briefs, filming
schedules and post-production.
● Write compelling copy for social media captions, video scripts, campaign materials and other marketing
communications.
● Research medical and aesthetic topics and translate complex information into clear, engaging and
well-structured content while maintaining factual accuracy.
● Work with doctors and the Marketing Manager to develop and refine medical content before publication.
● Coordinate with designers, videographers and external production partners to ensure creative deliverables
meet the intended direction and quality standards.
● Use Canva to create or adapt marketing visuals, CapCut to edit short-form video content, and AI-powered
tools to support content development and creative production.
● Review captions, scripts, visuals and final assets for accuracy, brand consistency and potential healthcare
advertising compliance concerns. Flag content requiring further review before publication.
● Monitor social media performance and use audience engagement and content insights to inform future
content development.
Partnerships, Brand Activations & Offline Marketing
● Coordinate collaborations with KOLs, influencers, content creators, external brands and strategic partners to
support marketing objectives.
● Execute cross-brand collaborations, joint marketing initiatives and partnership campaigns.
● Plan and coordinate brand events and activations, including clinic openings, launches and other marketing
activities.
● Coordinate out-of-home (OOH) advertising campaigns, including mall placements, carpark barrier gate
advertising and other physical media placements.
● Work closely with the Marketing Assistant to coordinate timelines and deliverables with external partners,
vendors, landlords and agencies, including campaign requirements, quotations, artwork specifications,
production schedules and installation arrangements.
● Ensure partnerships, activations and advertising materials are aligned with the established brand direction,
approved budgets and applicable regulatory requirements.
Project Coordination & Marketing Operations
● Drive assigned marketing projects from planning through delivery, ensuring deliverables meet the required
brief, quality standards and deadlines.
● Work closely with the Marketing Assistant on operational coordination, including schedules, documentation,
logistics, task tracking and follow-ups.
● Coordinate with internal stakeholders and external parties to keep projects progressing and resolve
execution issues promptly.
● Maintain clear project trackers and provide timely updates on progress, outstanding items and potential
delays.
● Identify execution gaps, anticipate bottlenecks and escalate matters requiring the Marketing Manager's input
or approval.
● Manage competing priorities pragmatically, focusing on timely execution and activities that contribute
meaningfully to marketing objectives.
Requirements
● Diploma or Bachelor's Degree in Marketing, Business, Communications or a related field.
● 1–3 years of relevant experience in brand marketing, social media, digital marketing, content creation or
campaign coordination.
● Ability to research medical and aesthetic topics and translate complex information into accessible, engaging
and well-structured content.
● Proficiency in Canva and CapCut for creating marketing visuals and editing short-form videos.
● Good understanding of social media platforms, content development and creative production workflows.
● Strong written and verbal communication skills, with an excellent command of English.
● Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines.
● A good sense of aesthetics, with an appreciation for branding, visual presentation and content quality.
● A proactive, accountable and results-oriented approach, with the ability to work independently while
collaborating effectively with the wider marketing team.
● Adaptability and the ability to thrive in a fast-paced, evolving environment.
Strongly preferred:
● Demonstrated experience in medical or healthcare marketing content creation, with familiarity with
Singapore's healthcare advertising and regulatory requirements, including relevant HCSA and PHMC
requirements, the SMC Ethical Code and Ethical Guidelines, and applicable HSA regulations and guidelines.
● Strong copywriting skills, with the ability to write compelling scripts on medical topics that are educational,
engaging and compliant with applicable healthcare advertising regulations.
● Familiarity with AI tools and their practical application to content creation, creative production and
marketing workflows.
● Experience in beauty, skincare, medical aesthetics or healthcare is advantageous.
