Account Executive, Beauty & Lifestyle (Public Relations)

The posting

Small Girls PR is seeking an Account Executive who has developed strong media relationships and a track record of securing meaningful placements. This role will take on increased responsibility for client communications and project management, help drive client calls and meetings, and contribute to strategic discussions both behind the scenes and directly with clients, with a focus on the beauty, lifestyle and wellness spaces.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy.

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Establish and maintain warm relationships with consumer media in print, digital, social, Substacks, podcast, and broadcast, leading to regular placements as well as feature stories.
• Help us develop strategies and relationships to earn placements in social media channels, like Hypebeast’s TikTok
• Craft creative pitch angles that position clients uniquely from their competitor set and personally yield 10-20 placements per campaign idea. Support the senior team in executing media strategy and build reporter rapport on behalf of the brands entrusted to your expertise
• Work with senior team members to brainstorm creative ideas and client initiatives that could become the next viral or trending story
• Lead coordination of client collateral, press materials and image assets, serve as the first line of defense for all in-bound emails and clients asks, draft press releases, pitches, media lists and other media-related materials, oversee regular coverage monitoring, tracking and client reporting
• Mentor our strong and capable junior team, helping them flourish into future leaders

What Sets You Apart

• Optimistic Problem Solver: You approach challenges with a solutions-first mindset, maintaining a positive attitude while navigating day-to-day roadblocks.
• Proactive & Adaptable: You’re eager to jump in wherever needed, quick on your feet when plans shift, and ready to find workarounds when the unexpected arises.
• Curious & In-the-Know: You stay on top of what’s new and next in media, culture, and tech, and are excited to share emerging ideas with your team and clients.
• Media Relationships: You’ve built strong connections with journalists and know how to craft a strong pitch that gets attention.
• Detail-Oriented & Organized: You help keep things moving—staying on top of deadlines, keeping trackers updated, and supporting your team across multiple work streams. Creative Contributor: You bring fresh ideas to brainstorms and have contributed to campaigns or stunts that earned media traction or client praise.

Why we’ll love you:

• You have at least 2-3+ years of relevant experience (agency experience or fast-paced startup background preferred) ideally within the beauty, lifestyle or CPG space
• You’re intellectually curious and a natural storyteller
• You’ve already secured top-tier press placements and have the clips to prove it
• You’re a skilled writer who crafts pitches and copy with clarity and cleverness
• You love forging relationships with media, colleagues and clients
• You’re comfortable leading client calls and providing a first pass at providing strategic counsel
• You’re a creative thinker who isn’t afraid to take a risk or push the envelope
• You have a passion for error-free work; you double-check every detail and spot a typo a mile away

Why you’ll love us:

• Atypical Time Off - Generous PTO, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. At this level, the salary threshold is $70,304 - $70,304.

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit!

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to age, race, color, religion, sex, national origin, disability, or sexual orientation.

We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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