The posting
At Smith Douglas Homes, our mission is to enhance people’s quality of life by creating opportunities for homeownership. We believe that mission starts with our people.
When you join Smith Douglas Homes, you become part of a team that is committed to doing the right thing, supporting one another, and delivering exceptional experiences for our customers. We foster a culture built on collaboration, accountability, continuous improvement, and mutual respect—where every team member has the opportunity to make an impact and grow their career.
Join us and help build more than homes. Help build opportunities, communities, and a future you can be proud of.
Smith Douglas Homes is seeking an experienced, results-driven Vice President of Sales & Marketing to lead our Raleigh Division's sales and marketing operations. This is an exciting opportunity for a strategic sales leader who is passionate about developing high-performing teams, driving business growth, and delivering an exceptional homebuying experience.
As Vice President of Sales & Marketing, you will play a critical role in shaping the division's success by developing and executing sales and marketing strategies, maximizing community performance, and partnering with division leadership to achieve business objectives.
The ideal candidate brings a strong background in new home sales leadership, a deep understanding of the residential homebuilding industry, and a proven ability to inspire teams, drive results, and identify opportunities for continued growth.
What You'll Do
Strategic Sales & Marketing Leadership
- Develop and execute comprehensive sales and marketing strategies that drive revenue, profitability, market share, and community performance.
- Establish and monitor sales, closing, and traffic goals, ensuring alignment with division and company objectives.
- Analyze market trends, competitive activity, buyer preferences, and community performance to identify opportunities and optimize sales strategies.
- Partner with division leadership to evaluate new land opportunities, recommend product offerings and options, and establish competitive, profitable pricing strategies.
- Oversee marketing initiatives, including digital advertising, community promotions, model home merchandising, and online listings, to maximize traffic and lead generation.
Team Leadership & Development
- Lead, coach, and develop a high-performing sales and marketing organization focused on accountability, continuous improvement, and exceptional results.
- Recruit, hire, train, and manage key departmental leaders and team members, including Sales Management, Marketing, and Closing Coordination.
- Foster a positive, results-oriented team culture that emphasizes professional development, collaboration, and customer satisfaction.
- Ensure consistent sales training, coaching, and development initiatives that strengthen selling skills, prospecting effectiveness, broker relationships, and lead conversion.
- Monitor team performance, provide actionable feedback, and implement strategies to improve productivity and sales effectiveness.
Operational Excellence & Cross-Functional Collaboration
- Collaborate closely with the Division President and leaders in Construction, Land, and other departments to achieve sales, closing, and profitability objectives.
- Lead sales and marketing efforts associated with new community launches, ongoing community operations, and successful community closeouts.
- Participate in community performance reviews and provide strategic recommendations to improve sales pace, inventory positioning, and profitability.
- Coordinate with Construction and Land teams to stay informed of lot availability, development timelines, construction schedules, and product changes.
- Ensure communities, model homes, sales offices, and inventory homes consistently reflect Smith Douglas Homes' quality and presentation standards.
- Partner across departments to resolve customer concerns, improve processes, and deliver an outstanding experience throughout the homebuying journey.
- Champion company initiatives and cross-functional collaboration that strengthen operational efficiency and overall division performance.
What You'll Bring
Required Qualifications
- 7+ years of new home sales experience within the residential homebuilding industry.
- 3 – 5+ years of progressive sales leadership experience, including managing, coaching, and developing high-performing sales teams.
- Strong understanding of new home sales, marketing strategies, pricing, competitive market analysis, and community operations.
- Demonstrated experience leading, coaching, and developing sales professionals and teams.
- Proven ability to establish sales goals, analyze performance metrics, and implement strategies to achieve business objectives.
- Excellent communication, relationship-building, problem-solving, and organizational skills.
- Ability to collaborate effectively with executive leadership and cross-functional business partners.
Preferred Qualifications
- Bachelor’s degree in Business, Marketing, Real Estate, Professional Sales, or a related field.
- Active North Carolina Real Estate Broker's License.
- Experience using HubSpot CRM to manage sales pipelines, track leads, monitor sales activity, and analyze sales and marketing performance.
- Experience leading sales and marketing operations for a production homebuilder.
- Experience with new community launches, product positioning, and strategic pricing.
- Formal training in sales leadership, coaching, and marketing techniques.
- Experience managing multiple communities and developing high-performing sales organizations.
SDH Management Services LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to [email protected].
An offer of employment for this role is contingent upon the successful completion of background check and drug screening. We are a certified Drug Free Workplace.
