The posting
Your Opportunity as the Assistant Brand Manager, Marketing
The Assistant Brand Manager, Marketing is responsible for assisting with the brand’s strategy development and execution through data analysis (including Circana), performance tracking, project leadership through Stagegate process, and collaboration with cross-functional partners. This individual will be someone interested in brand management with a strong data & analytical foundation that can turn insights into actionable recommendations. In addition to supporting the annual business processes and general management, the Assistant Brand Manager, Marketing will have ownership over the Marketing budget & brand-specific projects.
We are hiring Assistant Brand Managers for three of our biggest and most dynamic businesses:
- Smucker’s Uncrustables: Smucker’s Uncrustables is a beloved CPG brand and one of the fastest growing brands in the center store. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.
- Meow Mix: The only brand cats ask for by name is the #1 Dry Cat food brand, Meow Mix. Delivering the taste cats crave across our portfolio of dry, wet and treats, Meow Mix is a strategic focus for the JM Smucker company. The brand offers tremendous opportunities for motivated marketing professionals to help shape strategy, unlock growth, and lead execution across multiple channels and exciting initiatives within a multi-billion-dollar CPG company.
- Peanut Butter: The Peanut Butter portfolio, which includes iconic brands such as Jif, Smucker’s Natural, Santa Cruz Organic, and Smucker’s Goober, is a strategic focus for The J.M. Smucker Co. The portfolio provides a tremendous opportunity for a motivated marketing professional to help shape strategy, unlock growth, and lead execution across a dynamic collection of brands at a multi-billion-dollar CPG company.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Market & Competitor Analysis
- Evaluates data and market trends impacting the business to develop strong recommendations and strategies
- Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
- Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management
- Support Brand team in development of annual brand plan, marketing objectives, long-range and annual operating plan.
- Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
- Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
General Administrative
- Management of the Marketing budgets
- Foster, contribute and lead, as appropriate, communication flow across disciplines
- Understand data reporting systems including Circana
- Service ad-hoc information requests from Marketing Team
- Hand raise for one-off tasks / projects that pop up throughout the year
What we are looking for:
Minimum Requirements:
- Bachelor’s degree (Marketing or Business degree is preferred)
- At least 2 years of relevant CPG brand marketing experience
- Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
- Experience with Excel, Word, PowerPoint
- Detail-oriented
- Data/system knowledgeable/savvy
- Strong communication and leadership skills
- Demonstrated analytical strength
- Experience tracking & optimizing business results, driving projects with cross functional excellence
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
