The posting
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We're looking for a Lead, Product Marketing Manager to own Brand go to market across Europe in our Regional Product Marketing team. Our mission is to make Snapchat a must-buy for brand advertisers in every European market, by growing adoption of our video and Brand solutions across Snap's surfaces (Chat, Spotlight, Stories and Map): Video, Reserved and Takeovers, Creator solutions, and AR. As a senior individual contributor, you will be the brand voice of the region to Sales leadership and Product, and help brands and agencies understand why Snapchat is essential to reach our community.
What You'll Do:
- Own the Europe Brand product goals, from quarterly goaling to delivery, and the go-to-market plans that drive them across European markets.
- Define the multi-quarter Brand strategy for Europe and fold it into the regional annual plan, with clear bets and trade-offs
- Develop positioning, narrative and sales activation plans across the Brand portfolio, adapted to how European advertisers and agencies plan and buy video
- Develop and scale sales enablement for European sellers (pitch narratives, case studies, playbooks and training) that drives adoption and revenue for Brand and video solutions
- Act as the voice of the European advertiser: gather and synthesize market feedback, and work with global Product and Brand PMM teams to inform product strategy, pricing and roadmap
- Lead relationships with agency holding companies and key brand advertisers on Brand products, and represent Snap at industry moments
- Define and track KPIs for adoption, advertiser satisfaction and revenue, and deliver clear performance narratives to senior leadership in strategic reviews
- Build scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities, and act as a thought partner and mentor within the team
Knowledge, Skills & Abilities:
- Strong understanding of brand advertising and how advertisers and agencies in Europe evaluate and buy video, TV (BVOD, CTV) and brand-building media
- Fluency in the social and video landscape, including how Snap's surfaces compare to and differentiate from competitive platforms
- Strong command of brand measurement (brand lift, reach and frequency, MMM)
- Deep understanding of brand marketers' needs across priority verticals such as CPG, Retail, Luxury, Tech, Entertainment and Automotive
- Strong executive presence with the ability to influence senior leaders without authority
- Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple markets, teams and products
- Exceptional communication and storytelling skills, with experience presenting to sales teams, product teams and advertiser and agency senior leadership
- Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing capacity for high-value strategic work
Minimum Qualifications:
- BS/BA degree or equivalent years of experience
- Significant experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
- Experience in product marketing for brand advertising, video, or media products
Preferred Qualifications:
- Experience leading marketing for video or social advertising products across multiple European markets
- Experience at a media owner, ad platform or agency holding company on brand or video
- Proficiency in GTM frameworks and strategic narrative development
- Comfortable with data analysis and visualisation using tools like Looker or similar
- Additional European languages a plus
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
