The posting
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Snap Inc. is a technology company. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, SPECS.
The Global Brand Experience (GBX) team brings Snap brands to life while reinforcing what we stand for as a company — real friendship, free and authentic expression, human-centered design, and a playful irreverence. The team does this globally through in-person and virtual experiences. The GBX team’s mission is to educate our broader community on Snap’s brands by creating opportunities to connect with them on a more emotional level. They look for extraordinary and diverse talent who learn quickly, take big risks, and relish in surprising and delighting our community.
This 12 month fixed-term role will play a pivotal role in the growth of the Snapchat and SPECS business, leading complex experiential projects that bring the brand to life for consumers, partners and the wider industry. Based in Los Angeles, you’ll work closely with Marketing, Comms, Product, Partnerships and other cross-functional teams to help shape and deliver key moments across the Snapchat and SPECS’ go-to-market strategy.
What You’ll Do:
- Lead end-to-end delivery of high-profile Snapchat and SPECS events, experiences and retail initiatives, taking ownership from strategy and concept development through production, launch and post-event evaluation
- Helping translate Snap business priorities into impactful consumer experiences, retail programming and brand moments
- Support the continued growth of the SPECS retail business, partnering with GBX colleagues and cross-functional teams on new store openings, temporary retail activations and the evolution of the in-store customer experience
- Develop and support programming strategies for SPECS brick-and-mortar locations, creating a consistent calendar of events, cultural moments, partnerships, product demonstrations and community programming that drives repeat visitation and product discovery
- Develop event strategies that supports key commercial moments including product launches, feature releases and priority sales periods
- Lead large-scale, multi-stakeholder projects with significant visibility across the organization, bringing structure and clarity to complex and fast-moving workstreams
- Manage cross-functional teams across GBX, Comms, Product, Marketing, Partnerships, and Creative, ensuring stakeholders remain aligned on objectives, decisions, dependencies and timelines
- Own comprehensive project plans, budgets, production schedules and risk management across multiple concurrent projects
- Provide clear, concise project updates to senior stakeholders and proactively surface risks, decisions and opportunities
- Champion bold, creative thinking to bring the Snapchat and SPECS brands to life in ways that feel culturally relevant and differentiated
- Lead agency and vendor relationships, setting clear expectations around creative ambition, scope, timing, budget and executional quality
- Oversee production planning, technical delivery and on-site execution across live events, retail activations and brand experiences
- Contribute to concept development and ideation, ensuring work aligns with Snapchat and SPECS business objectives, Snap’s creative standards and the overall brand strategy
- Establish scalable processes, toolkits and operating models that can support the continued expansion of the SPECS experiential and retail business
- Evaluate project and programming performance, using qualitative and quantitative insights to inform future strategy and investment
- Embody Snap’s values: Smart, Kind, and Creative
Knowledge, Skills & Abilities:
- Significant experience leading complex, high-profile experiential, retail or integrated brand projects
- Strong project leadership skills with the ability to independently own major workstreams and drive projects forward across multiple functions
- Exceptional organizational skills with the ability to manage significant complexity while maintaining a strong attention to detail
- Strategic thinker who can connect individual projects and programs back to broader business and commercial objectives
- Experience developing consumer programming, retail activations or ongoing experiential calendars is highly desirable
- Strong understanding of how physical retail, experiential marketing and cultural programming can work together to drive awareness, engagement and sales
- Adept at navigating ambiguity and building structure in fast-paced, evolving environments
- Strong verbal and written communication skills, including confidence communicating with senior and executive stakeholders
- Collaborative, solutions-oriented approach with the ability to influence teams without direct authority
- Strong judgment and ability to proactively identify risks, dependencies and opportunities
- Skilled in agency management, vendor negotiations and contract management
- Comfortable operating across both strategic planning and detailed execution
- Proven ability to manage multiple projects, priorities and stakeholders simultaneously
- Proficient in Google Workspace and Apple applications
- Thrives in both independent and highly collaborative team environments
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $209,000-$313,000 annually.
Zone B:
The base salary range for this position is $199,000-$297,000 annually.
Zone C:
The base salary range for this position is $178,000-$266,000 annually.
If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.
