The posting
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
The Marketing Science team at Snap helps advertisers get the highest possible ROI from Snap’s ads platform by using advanced measurement and analytics. We equip our Sales teams with what they need to be quantitatively driven, consultative partners to advertisers through training, tooling, and measurement best practices, and partner closely with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective, efficient, and customer‑centric.
We’re looking for a Senior Marketing Scientist to join our Marketing Science team at Snap Inc!
What you’ll do:
- Be the primary driver of performance improvement across key measurement solutions, strategic partners, and top advertisers through a mix of learning agenda development, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping
- Lead measurement, research, and learning plans for key clients, partners, and solutions in support of advertiser objectives, Snap’s business goals, and the long-term growth of the ads business
- Develop strategy, prioritization, and roadmaps for ads measurement and insights products across assigned solutions, partners, industries, or verticals
- Work closely with Product, Engineering, Data Science, and R&D teams to identify, prototype, validate, and scale new measurement solutions and capabilities for the broader Marketing Science organization
- Lead the scoping and development of custom multi-study meta-analyses in partnership with Data Science, R&D, and external partners to understand the relative impact of different marketing strategies across digital platforms and media
- Build measurement capabilities, performance guidance, and advocacy across verticals, strategic partners, advertisers, cross-functional teams, and the broader industry
- Partner with Sales teams to deliver actionable insights, consultative recommendations, and measurement best practices that improve advertiser performance and strengthen client relationships
- Contribute to thought leadership initiatives that establish Snap’s perspective on measurement, attribution, and advertising effectiveness within the industry
- Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity.
Knowledge, Skills & Abilities:
- Ability to structure and conduct analyses to generate insight and recommendations
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition of Snap
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem
- Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices
Minimum Qualifcations:
- Bachelor’s degree in a quantitative or business field, or equivalent years of practical work experience
- 5+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 4 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant quantitative or business field + 1 year of post-graduate advanced analytics and measurement experience
- Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company
Preferred Qualifications:
- Advanced degree in business, math, economics, engineering or a related field
- Direct work experience with top performance or brand advertisers
- Experience with ads measurement for one or more of the following verticals: technology, entertainment, travel, telco, or finance
- Experience building and influencing client or partner relationships
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $157,000-$235,000 annually.
Zone B:
The base salary range for this position is $149,000-$223,000 annually.
Zone C:
The base salary range for this position is $133,000-$200,000 annually.
This position is eligible for equity in the form of RSUs.
If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.
