The posting
Set the visual direction for each brand: premium and restrained for SO, bold and mass-market for FAM Turn briefs from the Brand Marketing Managers into campaign concepts and KVs, working with the Copywriter Lead, hire and develop designers, motion designers and video editors; set workflows and turnaround SLAs Manage the creative request queue across brand, acquisition, CRM and product so work is prioritized and delivered on time Produce and approve campaign KVs, video and motion, performance ad variants, lobby and promo banners, and print, OOH and event artwork Build and maintain design systems, templates and asset libraries for both brands Art-direct photo and video shoots; manage freelancers and production houses Hand over print-ready and build-ready files to the Production Manager and media vendors Make sure all visuals meet brand guidelines, PAGCOR advertising rules and responsible gaming requirements Requirements 8+ years in design or advertising, with 3+ as an Art Director or design lead A portfolio covering both premium and mass-market brand work, plus performance and digital creative Agency, online gaming, e-commerce or app experience preferred Expert in Adobe Creative Suite and Figma; comfortable with motion tools and AI-assisted production Experience art-directing shoots and large-format OOH Can explain creative decisions to non-creatives and take commercial feedback Success in the first 12 months Turnaround SLAs set and met for standard requests Templates and asset libraries live for both brands Measurable lift in tested ad and banner performance Design team fully staffed with defined roles



