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Open nowPosted 130 days ago

Performance Marketing Manager

SolarSquare Energy181 open roles

Where
Gurugram
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Your applicationOpen nowPerformance Marketing ManagerSolarSquare Energy · Gurugram

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 130 days ago

The posting

About SolarSquare:

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Know us a bit better through these links:

Techcrunch SolarSquare article

Elevation - Podcast with SolarSquare Founders

Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues

The Climate Conversations ft Solar Square

Elevation Capital - SolarSquare

Who We’re Looking For

We’re seeking an experienced and results-driven Manager/Sr. Manager (Performance

Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital

brand awareness. This role will oversee all performance marketing campaigns, ensuring they

deliver high ROI and align with business objectives.

The ideal candidate should be:

• Highly skilled in leading teams that manage and optimize campaigns across Google Ads,

Meta platforms (Facebook and Instagram), and online affiliates.

• 6+ years of experience in performance marketing and digital brand awareness across top

tier consumer startups.

• Proficient in scaling B2C marketing initiatives, with a proven track record of achieving

results.

• A strategic thinker with strong analytical capabilities and a hands-on approach.

• A natural leader with the ability to build, inspire, and manage high-performing teams.

• Graduation from Tier 1 college.

What You’ll Do

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your

responsibilities include:

Strategic Leadership:

• Take responsibility for achieving city-level digital lead generation targets in line with the

annual operating plan (AOP).

Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA,

and maximize conversions.

• Drive performance campaigns that align with brand goals, ensuring consistency in

visual identity, messaging, and tone across platforms.

• Establish and monitor KPIs and dashboards for tracking performance across all channels.

• Work closely with the wider marketing team to optimize audience and communication

strategies

• Collaborate with the content and design teams to create compelling ad creatives and

landing page

• Monitor competitor activity and keep an eye out for trends

Campaign Management:

• Oversee and optimize PPC campaigns across platforms including Google (Search, Display,

Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and

Programmatic channels (DV360 or other DSPs).

• Plan and execute programmatic display and video campaigns, including audience

segmentation, bidding strategies, and real-time performance analysis.

• Lead keyword research, ad copy creation, A/B testing, and campaign optimization.

• Drive funnel optimization from impressions to conversions, leveraging data-driven

insights.

• Implement and manage conversion tracking, pixel setup, and event tracking.

Pixel-Level Tracking & Attribution:

• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for

robust tracking infrastructure.

• Maintain a clean, privacy-compliant tracking setup for accurate attribution and better

signal quality.

• Continuously improve measurement accuracy across platforms to support business

decisions.

Team Leadership:

• Build and lead a high-performing performance marketing team.

Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging,

landing pages, and campaign outcomes.

• Mentor and guide team members to achieve peak performance.

Budget & Analytics:

• Manage marketing budgets with precision, ensuring efficient allocation of resources to

meet business goals.

• Conduct data analysis to identify trends, measure campaign effectiveness, and derive

actionable insights.

• Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless

feedback loop for continuous improvement.

Optimization & Innovation:

• Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance

campaign effectiveness.

• Identify new digital marketing tools and technologies to stay ahead of trends.

• Continuously monitor competitor activities and emerging trends in performance

marketing.

What You’ll Bring

• 6+ years of experience in performance marketing, including at least 4 years of leading

high-performing digital marketing teams in the B2C space.

• Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and

affiliates.

• Strong analytical skills to interpret data and translate it into actionable strategies.

• Proven ability to optimize campaigns for ROI and scale lead generation efforts.

• Hands-on experience in:

o Conversion tracking, pixel setup, and event tracking. o Managing and

optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).

o A/B testing and CRO techniques.

• Exceptional verbal and written communication skills.

Entrepreneurial mindset with a strong bias for execution and results.

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