Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Senior Strategic Brand Manager

Sonova AG

Where
Staefa, ZH, Switzerland
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Strategic Brand ManagerSonova AG · Staefa, ZH, Switzerland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Sonova AG's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 3 days ago

The posting

As Senior Strategic Brand Manager, you will play a key role in shaping and strengthening the Phonak brand globally. Your focus will be on bringing our established brand positioning to life across markets, ensuring it is consistently expressed, communicated and delivered through every brand experience, while continuously elevating the brand to build long-term relevance, preference and trust.

Working at the intersection of brand strategy, brand identity and communication strategy, you will turn consumer and business insights into clear brand principles, narratives and strategic frameworks. Taking a holistic view of the Phonak masterbrand, you will partner with teams across the organization and with external agencies to ensure that every expression of Phonak contributes to a coherent, premium and meaningful global brand experience.

This is an opportunity to take strategic ownership of one of the world-s leading hearing care brands and help shape how millions of people experience Phonak around the world.

More about the role

  • Contribute to the ongoing evolution of the global Phonak brand strategy Develop strategic communication frameworks, brand narratives, messaging principles and value propositions that bring the Phonak brand to life in a clear and compelling way
  • Further develop and steward the global Phonak Brand System, including identity principles, tone of voice, distinctive brand assets and strategic guardrails
  • Translate consumer, cultural and market insights into opportunities that strengthen brand relevance, preference and long-term brand equity
  • Act as a strategic brand partner across the organization, collaborating with central and regional teams to ensure a consistent global brand experience.
  • Partner with internal experts and external agencies to develop high-quality brand concepts, identity systems and communication approaches, setting a strong strategic and creative standard
  • Champion the Phonak masterbrand globally, providing guidance and governance that creates consistency while giving markets the flexibility to deliver locally relevant brand experiences

More about you

  • Several years of relevant experience in strategic brand management, brand strategy, brand identity and/or communication strategy, ideally within an international organization or leading brand
  • Proven experience developing and evolving brand positioning, identity systems, communication frameworks and brand narratives at a corporate or masterbrand level
  • Strong understanding of consumer needs and market dynamics, with the ability to translate insights into clear and actionable brand strategies
  • Experience working with creative or brand agencies; a combination of agency and in-house brand experience would be particularly valuable
  • Strong strategic and conceptual thinking combined with the ability to influence senior stakeholders and lead cross-functional initiatives in an international matrix organization
  • Excellent communication and storytelling skills with fluency in English; German would be an advantage
  • Experience within healthcare, MedTech, premium consumer, technology or another innovation-led industry would be an advantage

More about what we offer

As one of the world-s leading hearing care providers headquartered in Switzerland, we-re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

The position is based at our headquarters in Stäfa, Switzerland, and can be considered at 80-100% employment level. Occasional international travel may be required depending on business needs.

Posting text belongs to the employer. Removal requests: contact us.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Sonova AG's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Sonova AG's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Sonova AG's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.