Content Planning Assistant Manager

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

• Conduct competitive research on trends in music genres, platforms, and consumption behaviour
• Propose and pitch new content projects based on data insights and market trends
• Scout songwriters, producers, and artists for projects
• Quality control of mixes, masters, and final deliverables
• Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
• Oversee timelines, deliverables, and budgets for content projects
• Ensure proper rights management and clearances for co-produced content
• Monitor KPIs (streams, revenue, ROI)
• Any other responsibilities or works to be assigned by the manager or the Company

Who you are:

Must-Have Requirements

• Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
• Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
• Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
• 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
• Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
• Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);

Preferred Qualifications

• Possess resources in artists/producers, able to integrate industry resources to promote project realization;
• Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
• Previously worked for record companies, hot song labels, or music platform content studios.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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