The posting
Roles and Responsibilities
- Develop and implement marketing strategies to strengthen brand awareness, drive student recruitment, and achieve enrolment targets.
- Identify and establish strategic partnerships, corporate collaborations, sponsorships, and joint marketing initiatives to support business growth.
- Plan and manage digital marketing campaigns across social media, search engines, and other marketing channels.
- Oversee content creation, video production, live streaming, promotional materials, and corporate branding.
- Lead and manage the marketing team, ensuring effective campaign execution and achievement of departmental KPIs.
- Collaborate with Sales and Admissions teams to improve lead generation, conversion rates, and student enrolment.
- Manage marketing budgets, external agencies, vendors, and strategic partners.
- Analyse marketing performance, market trends, campaign ROI, and recommend strategies for continuous improvement.
- Represent the school at networking events, education fairs, corporate meetings, and industry engagements.
- Ensure all marketing materials, advertisements, and digital content comply with school policies, regulatory requirements, and EduTrust standards.
Minimum Qualifications
- Bachelor's Degree or Diploma in Marketing, Business, Communications, Digital Media, or a related discipline.
- Minimum 3–5 years of relevant marketing experience, preferably in a managerial or supervisory role.
- Proven experience in marketing strategy, digital campaigns, brand management, and business development.
- Strong ability to develop strategic partnerships, corporate collaborations, and business opportunities.
- Proficiency in social media marketing, content creation, digital advertising, and marketing analytics.
- Strong leadership, communication, negotiation, and project management skills.
- Experience in education marketing, student recruitment, and EduTrust requirements will be an advantage.
- Strategic, results-driven, creative, and capable of working independently.



