Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 9 days ago

Senior Regional Marketing Lead - DACH

SoSafe27 open roles

Where
Cologne
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Regional Marketing Lead - DACHSoSafe · Cologne

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on SoSafe's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.8% of postings close within 7 days. Measured by our own scanner across the market. SoSafe postings stay open a median of 38 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.9%3 days
  3. 9.8%7 days
  4. 15.6%14 days
  5. 33.8%30 days
This job: posted 9 days ago

SoSafe median: 38 days open

The posting

SoSafe is a leading human risk management platform designed to transform the "human factor" from a security vulnerability into a proactive layer of defense. We focus on driving measurable behavior change and quantifiable risk reduction for our global customers.

ABOUT THE ROLE

We’re looking for a Senior Regional Marketing Lead to own pipeline and ARR growth across DACH.

This is not a traditional field marketing role centred around an events calendar. We’re looking for someone who thinks like a regional growth owner — someone who can connect inbound and outbound campaigns into one engine, understand the full regional marketing mix, and make smart decisions about where to invest budget based on what actually drives pipeline and revenue.

Location: Germany — hybrid or remote

What you will own

REGIONAL PIPELINE & GROWTH

- Own the DACH marketing strategy with a clear focus on pipeline generation, revenue influence and ARR growth.

- Build and run connected inbound and outbound campaigns rather than treating them as separate motions.

- Own the regional outbound engine, partnering closely with SDR/BDR teams on targeting, messaging, sequences and campaign plays.

- Build inbound programs across content, nurture, SEO and paid channels to generate and warm demand.

- Partner with Sales to define and continuously refine target accounts based on ICP fit, intent, engagement and pipeline potential.

- Use account, intent, firmographic and technographic data to prioritise where to focus.

- Test new approaches such as multi-threading, trigger-based outreach and intent-led campaigns.

- Continuously optimise messaging, channels and campaigns based on conversion and pipeline performance.

DACH STRATEGY & BUDGET OWNERSHIP

- Act as the regional marketing owner for DACH, bringing local market insight, buyer behaviour and competitive understanding into the wider marketing strategy.

- Own the DACH marketing budget and decide where investment will have the greatest impact.

- Move budget towards the channels and activities that are working, rather than defaulting to established ways of working.

- Use events strategically — including industry events, executive roundtables and customer gatherings — as part of a broader growth strategy, rather than as the strategy itself.

- Partner with Growth Marketing on paid programs across LinkedIn, retargeting, search and other relevant channels.

- Work with Customer Marketing and Customer Success to turn DACH customers into references, advocates and case studies that support both new-logo and expansion opportunities.

CROSS-FUNCTIONAL PARTNERSHIP

- Work closely with Sales and SDR/BDR leadership to align marketing activity with commercial priorities.

- Partner with Product Marketing and Demand Generation to localise global campaigns and messaging for DACH.

- Work with RevOps to ensure campaign performance, pipeline and revenue data are visible and actionable.

ANALYTICS & OPTIMISATION

- Own reporting across regional pipeline generation, account engagement, conversion and marketing-sourced/influenced revenue.

- Set regional targets and forecast performance against them.

- Regularly review performance with Sales and Marketing leadership, clearly identifying where to double down, change direction or stop investing.

- Take a test-and-learn approach: run structured experiments, measure the results and scale what works.

WHAT YOU WILL BRING

- 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role, with proven experience across both inbound and outbound campaigns.

- A strong track record of generating measurable pipeline and revenue impact, not simply delivering marketing activity.

- Experience owning a regional go-to-market strategy and turning market insight into a clear plan.

- Confidence managing and allocating a marketing budget, including making decisions about where to increase or reduce investment based on performance.

- Strong understanding of B2B buyer journeys, demand generation and the relationship between Marketing, SDR/BDR and Sales.

- Strong analytical skills and the ability to use data to understand funnel performance and make commercial decisions.

- Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation.

- The confidence to present strategy, performance and recommendations to senior stakeholders.

- Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred.

- A deep understanding of the DACH market, including local buyer behaviour and business culture.

- Fluent German and English

AI FLUENCY

AI is part of how we work at SoSafe, and we expect everyone to be comfortable using AI to improve how they work. tools and confidence experimenting with them to make your work faster and better.

NICE TO HAVE

- Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting.

- Experience marketing into cybersecurity, public sector or other regulated industries in DACH.

What we offer*

- Work/Life balance: Flexible hours, 33 vacation days

- Wellbeing and financial support: Access to Open Up, corporate discounts

- Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups

- And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against SoSafe's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on SoSafe's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    SoSafe's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.