Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 8 hours ago

Creative Director - Matchnode digital health marketing agency

Spano Pratt

Pay
$200,000 a year
Where
Chicago, IL, United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowCreative Director - Matchnode digital health marketing agencySpano Pratt · Chicago, IL, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Spano Pratt's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 8 hours ago

The posting

Position Objective

The Creative Director leads creative strategy and execution for Matchnode’s paid social and digital direct response campaigns, with a focus on digital health and healthcare clients. This is a hands-on leadership role for someone who can turn audience insights into compelling advertising, guide a creative team, and use performance data to improve results.

The role connects creative decisions to client growth: qualified patient acquisition, completed appointments, customer acquisition, and revenue, depending on each client’s business model. Success requires strong concepts, clear copy, effective production, and a disciplined testing process that balances conversion performance with brand credibility and patient trust.

About Matchnode

Matchnode is a digital marketing agency focused on paid media, performance creative, and measurable growth, with a focus on digital health and healthcare. We help clients connect with the people they serve through clear messaging, disciplined testing, and campaigns tied to business outcomes. The Creative Director leads the creative work that makes those campaigns effective.

Requirements

Core Responsibilities

1. Paid Social and Direct Response Strategy -

· Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as client needs require.

· Translate client growth goals, patient or customer research, funnel data, and competitive insights into creative briefs, campaign concepts, messaging angles, offers, and calls to action.

· Develop distinct concepts for different audience needs and levels of awareness, from introducing a care option to helping someone take the next step toward an appointment.

· Build creative roadmaps that balance new concepts with iterations of proven work. Partner with paid media to prioritize tests based on business impact, available spend, and production capacity.

· Extend winning messaging into landing pages and other conversion assets so the experience from ad to action is clear and consistent.

2. Creative Development and Production

· Direct and contribute to ad copy, scripts, storyboards, static ads, carousels, motion graphics, and short-form video. Stay close enough to the work to write, edit, and solve execution problems.

· Lead development of creator-led content, clinician explainers, product demonstrations, and approved patient stories or testimonials when appropriate.

· Create platform-native advertising with strong openings, clear benefits, credible proof, and specific next steps. Adapt pacing, framing, captions, and formats to each placement.

· Give actionable feedback to designers, copywriters, editors, creators, and production partners. Maintain quality from initial concept through final delivery.

Creative Director Responsibilities -

1. Testing and Performance Improvement

· Partner with paid media and analytics to run a structured creative testing program. Define the hypothesis, audience insight, primary variable, and success criteria before production.

· Review performance at the concept, message, format, and asset level. Use attention and click metrics as diagnostic signals alongside conversion rate, cost per qualified acquisition, and downstream outcomes.

· Distinguish creative findings from changes in spend, targeting, landing pages, attribution, or patient intake. Avoid declaring winners from limited or misleading data.

· Turn results into clear recommendations: what to scale, what to revise, what to stop, and what to test next. Document learnings so they inform future work across the team.

· Monitor fatigue and maintain a steady pipeline of fresh concepts and useful variations that supports client growth.

2. Health Messaging and Patient Trust

· Translate complex health services into clear, empathetic language that helps people understand their options and take an informed next step.

· Account for barriers such as stigma, cost, insurance coverage, access, eligibility, and uncertainty about care. Use client-verified information when describing services and outcomes.

· Build client clinical, legal, and compliance reviews into the production workflow. Route claims, testimonials, disclosures, and sensitive messaging to the appropriate reviewers before launch.

· Avoid unsupported outcome claims, guarantees, stigmatizing language, or copy that assumes a viewer has a health condition. Follow client requirements and applicable advertising platform policies.

· Use only approved materials and permissions for patient stories and health information. Keep sensitive client and patient information out of unapproved creative and AI tools.

3. Client Collaboration and Team Leadership

· Lead creative discovery, concept presentations, and performance reviews. Explain the audience insight, creative rationale, and proposed test in language clients can evaluate.

· Partner with account management, which leads overall account coordination, and paid media, which leads media strategy and buying. Own creative recommendations, quality, and delivery.

· Coach internal creatives and external partners, set clear standards, and develop their ability to connect craft with measurable outcomes.

· Manage briefs, feedback, approvals, workload, and production schedules across accounts. Flag scope changes and resource constraints early; deliver within agreed hours, budgets, and deadlines.

· Use AI and automation to support research synthesis, ideation, variations, and production where appropriate, with human review for accuracy, originality, brand fit, and sensitive content.

· Support new business and account growth through relevant concepts, case studies, and creative recommendations. Help leadership scope and price creative work realistically.

Qualifications -

· 7+ years of relevant creative experience, including experience leading creative teams or creative workstreams for paid social and digital direct response campaigns.

· A portfolio of paid social work that demonstrates strong concepts, copy, and execution, with examples of testing, iteration, and measurable acquisition or conversion results. Be prepared to explain your role and the limits of the data.

· Experience marketing digital health, healthcare, or other sensitive or regulated consumer services. Ability to work effectively with clinical and compliance reviewers.

· Deep understanding of Meta and Instagram creative, short-form video, creator content, and direct response fundamentals. Experience with Facebook, TikTok or YouTube is valuable.

· Strong copywriting and creative direction skills, with the ability to shape hooks, offers, proof points, scripts, and landing page messaging.

· Ability to interpret advertising and funnel performance, develop testable hypotheses, and turn findings into specific creative decisions.

· Experience leading designers, editors, writers, freelancers, and production partners while managing multiple clients and deadlines.

· Confident client presentation skills and a practical understanding of agency scopes, production budgets, capacity, and profitability.

· Working familiarity with design, video editing, collaboration, and AI tools, with sound judgment about when and how to use them.

Measures of Success -

Goals will be set by account and reviewed with agency leadership. Performance is evaluated through both creative execution and contribution to client results, in partnership with paid media and account management.

· Creative contribution to qualified acquisition, conversion rates, acquisition cost, and other agreed business outcomes.

· A consistent testing cadence that produces useful learning and new concepts that can sustain or improve performance.

· On-time delivery, efficient approval cycles, and work completed within agreed scope and production budgets.

· Client confidence in creative recommendations, strong collaboration, and contribution to client retention.

· Team development, reliable quality standards, and effective use of internal and external resources.

Location and Working Relationships -

This position is remote, with attendance at Matchnode company events several times a year and occasional travel for client meetings, production, or business development. Candidates must be authorized to work in the United States.

Reports to the agency’s designated executive leader. Works closely with the Head of Media, Head of Accounts, account managers, media buyers, analytics partners, and internal and external creative professionals.

Salary -

Up to $200,000 annual salary

Benefits

  • Health Insurance: Employer contribution of approximately $250–$500 per month, depending on the plan selected
  • 401(k) Plan: Eligible to participate immediately on the date of hire. Company matches the first 3% contributed by employee.
  • Educational Stipend: Up to $1,000 annually for approved learning expenses.
  • Company retreats to cool places!
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Spano Pratt's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Spano Pratt's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Spano Pratt's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.