Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 hours ago

Manager, Customer Vertical Marketing

Steelcase Inc.34 open roles

Where
Grand Rapids, Michigan, United States
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager, Customer Vertical MarketingSteelcase Inc. · Grand Rapids, Michigan, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Steelcase Inc.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Steelcase Inc. postings stay open a median of 12 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 3 hours ago

Steelcase Inc. median: 12 days open

The posting

Job Description

Manager, Customer Vertical Marketing

Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?

Helping You Thrive By:

  • Offering competitive wages and benefits, that support your life both in and out of work
  • Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
  • Creating continuous learning opportunities to help you grow and upskill.
  • Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
  • Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.

You’ll Support Meaningful Work By:

  • Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
  • Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
  • Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
  • Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
  • Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
  • Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
  • Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.

Qualifications

Minimum Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
  • 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
  • Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
  • Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
  • Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
  • Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
  • Excellent communication, collaboration, and project management skill

Desired Skills and Experience

  • Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
  • Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
  • Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
  • Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
  • Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
  • Experience influencing stakeholders and navigating complex, matrixed organizations.
  • Strategic mindset with the ability to balance long-term planning and hands-on execution.
  • Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
  • MBA or advanced business degree preferred.

Level: #mid_senior_level

Work Arrangement: #LI-Onsite

Job Functions:

  • #Marketing
  • #Management
  • #Strategy_Planning
  • #LI-NJ1

Additional Information

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at [email protected].

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Steelcase Inc.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Steelcase Inc.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Steelcase Inc.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.