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Open nowPosted 8 hours agoWe saw it 114 min after it went up

ASO Manager - BIG Franchise

stillfrontgroup36 open roles

Where
Remote, United States
Work mode
Remote
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Your applicationOpen nowASO Manager - BIG Franchisestillfrontgroup · Remote, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market. stillfrontgroup postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 8 hours ago

stillfrontgroup median: 2 days open

The posting

Freelance engagement on a 12 month contract, with the option to extend.

We are looking for an ASO Manager to own and scale our global store presence across the BIG games portfolio. This is a 12-month freelance engagement, with potential to extend based on business needs. In this hands-on role, you will take full ownership of our App Store, Google Play, Samsung & Microsoft store performance, driving organic growth and maximizing conversion rates worldwide.

Aligning closely with studio goals, you will bridge data-driven strategy with high-impact execution — testing hypotheses, refining store assets, and optimizing metadata to turn store pages into high-converting growth drivers, while working in close collaboration with UA and Product to ensure full-funnel alignment.

YOUR RESPONSIBILITIES

ASO Strategy & Conversion Rate Optimization (CRO)

  • Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store - from new launches to mature live titles.
  • Build and prioritize a continuous CRO testing backlog (A/B, store-page experiments) informed by creative and competitive analysis, using CPP/CSL to tailor journeys by campaign and segment.
  • Lead store page localization and culturalization across key markets - metadata, visuals, and messaging adapted to local audiences.
  • Shape a cohesive, franchise-level store identity and positioning across the portfolio, beyond single-title optimization.

Platform Program & Policy Management

  • Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft, assessing relevance to our portfolio.
  • Evaluate and manage participation in platform growth/loyalty programs (e.g., Google Play's Level Up), weighing trade-offs before enrollment.
  • Monitor store algorithm, guideline, and regulatory changes, adjusting metadata and tactics to protect organic traffic.

Store & AEO

  • Drive keyword research, clustering, and metadata creation tailored to each store's algorithm and local markets.
  • Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis.
  • Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery.

Full-Funnel Collaboration & Reporting

  • Partner with UA and Product for full-funnel alignment - connecting ASO to paid strategy, creative themes, and update roadmaps.
  • Spot optimization opportunities and quick wins across the portfolio, prioritized by impact and effort.
  • Own regular KPI reporting and stakeholder check-ins.
  • Oversee review and rating management - surfacing sentiment and UX/product insights.

YOUR PROFILE

  • 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry.
  • Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets.
  • Deep understanding of mobile gaming audiences, player motivations, and trends (experience with casual or simulation games is a strong plus).
  • Excellent balance between analytical rigor (hypothesis testing, performance tracking) and creative intuition (visual asset storytelling, messaging).
  • Proficiency with industry-standard ASO and analytics platforms (e.g., AppTweak, Sensor Tower, SplitMetrics, or similar).
  • Experience navigating platform program enrollment decisions (e.g., Google Play's Level Up or similar loyalty/growth programs) is a strong plus.
  • Experience in review management is a plus
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