Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 257 days ago

Director, Category Growth (General Manager)

StockX34 open roles

Pay
$160,000 – $200,000 a year
Where
Remote, USA
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Category Growth (General Manager)StockX · Remote, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on StockX's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. StockX postings stay open a median of 46 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 257 days ago

StockX median: 46 days open

The posting

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

To power this next chapter, we are building a category-led organization where each major vertical operates with clear ownership, accountability, and cultural authority.

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category — including supply growth, liquidity, demand activation, monetization, and marketplace health.

You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.

This role is both entrepreneurial and executive — suited for a leader who wants to build and scale a culturally driven business within a high-impact marketplace.

What you’ll own:

Full-Stack Category P&L

  • Own revenue, contribution margin, liquidity, and growth targets for your vertical
  • Develop annual and multi-year business plans, forecasts, and investment cases
  • Allocate resources across acquisition, retention, and engagement to maximize ROI
  • Drive pricing, incentives, and promotional strategies aligned to marketplace health

Vertical Strategy & Market Leadership

  • Define the long-term category vision, positioning, and competitive differentiation
  • Identify expansion opportunities across adjacent segments, geographies, and seller tiers
  • Establish scalable supply acquisition and retention strategies
  • Continuously assess competitive dynamics and evolving cultural trends

Supply, Demand & Liquidity Engine

  • Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
  • Ensure balanced marketplace dynamics between supply depth and demand velocity
  • Partner with Growth and Marketing to stimulate demand moments and category engagement
  • Implement structural improvements that increase conversion, retention, and monetization

Cross-Functional Executive Leadership

  • Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
  • Partner with Marketing to launch culturally relevant campaigns and high-impact moments
  • Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
  • Represent your vertical in executive planning, QBRs, and strategic reviews

Team & Organizational Build-Out

  • Hire and develop Category Managers and supporting roles as the vertical scales
  • Establish operating cadence, reporting frameworks, and performance management systems
  • Build repeatable GTM playbooks that can be deployed across additional categories
  • Foster a culture of accountability, experimentation, and community authenticity

Ecosystem & Community Stewardship

  • Act as the senior face of StockX within your category’s ecosystem
  • Build relationships with top sellers, shops, creators, and community leaders
  • Ensure platform growth remains culturally credible and aligned with community norms

About you:

  • 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
  • Demonstrated ownership of revenue or P&L-level outcomes
  • Proven track record of scaling a vertical, marketplace segment, or new business line
  • Strong executive presence and experience influencing cross-functional roadmaps
  • Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
  • Experienced people leader with a track record of building high-performing teams
  • Deep connection to culture-driven or enthusiast categories

Why this role is different:

This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.

You will:

  • Build and scale a culturally driven marketplace vertical from early-stage to maturity
  • Directly influence product, pricing, and growth strategy
  • Operate with executive visibility and measurable business accountability
  • Create the blueprint for how category-led growth powers the future of StockX

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against StockX's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on StockX's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    StockX's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.