The posting
Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.
As Head of Events, you will be responsible for reimagining what events can do for creators and culture. You'll own the strategy, planning, and execution of Substack's brand events portfolio—from flagship brand moments to intimate creator gatherings—while growing and managing a talented team of strategists & producers.
As a leader on the Communications & Brand team, you’ll embrace what makes Substack experiences magical while building a scalable events engine. You will be responsible for translating key brand and market narratives into compelling in-person experiences, creating events that spark conversation and drive impact. This is a high-visibility role with significant impact, ideal for someone interested in working with some of the most interesting voices in culture in a fast-moving environment.
This role reports to the Head of Communications & Brand and is based in New York or Los Angeles.
Responsibilities:
- Shape the strategy. Develop a comprehensive events vision that advances Substack's brand and business goals across markets. Identify innovative opportunities to enhance our brand, drive cultural conversation, and attract new creators and subscribers.
- Drive execution excellence. Lead teams through the full event lifecycle—from concept and promotion through on-the-ground coordination—ensuring every detail reflects the quality and creativity of the Substack brand.
- Enable partnerships. Empower our Partnerships team to bring market-specific event ideas to life, providing strategic guidance and operational support to ensure strong execution in key territories.
- Scale sponsored events. Work closely with our Sponsorships team to scale sponsored events, building out a revenue model and leading Substack’s presence at industry events.
- Manage resources strategically. Own the global events budget with clear goals, measurement frameworks, and ROI tracking. Build methodologies to demonstrate impact and communicate wins internally.
- Build and lead teams. Coach and develop event producers, domestically and internationally, helping them grow professionally while delivering outstanding results for Substack.
- Scale thoughtfully. Design events that can expand to reach key audiences across strategic territories and regions without losing their impact or authenticity.
- Collaborate across functions. Partner with internal teams, agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence.
About You:
- Significant leadership experience. 15+ years in experiential event marketing and production, with at least 10 years in a senior role overseeing global or multi-faceted events functions. You've built and scaled event strategies that delivered measurable business impact.
- Strategic vision with operational rigor. You think big picture while obsessing over details. You're an exceptional communicator and organizer who can translate vision into flawless execution.
- Relationship-builder. You cultivate strong cross-functional partnerships and inspire creative problem-solving.
- Industry connections. You have a deep network of premier agencies and vendors across creative, production, and experiential disciplines.
- People leadership skills. You're an inspiring leader who builds and empowers high-performing teams. People grow under your guidance.
- Cultural fluency. You're familiar with Substack as a creator or subscriber, and you understand the evolving tech and media landscape.
- Entrepreneurial drive. You thrive in startup environments where you're building from scratch.
- Flexibility to travel. Available to travel globally to oversee on-site execution when needed.
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $215,000-$260,000, with final offers based on experience and expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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