The posting
Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Job Overview:
This position reports to the Executive Director, Marketing – ORGOVYX Brand Lead and is part of the ORGOVYX Marketing team. This role will work with members of the commercial team within an alliance partnership to support the success of ORGOVYX. The Associate Director, Omnichannel Marketing will help shape, deliver, and analyze omnichannel customer experiences for both HCPs and patients. This includes building strong cross-functional relationships and supporting the adoption, execution, expansion, and measurement of omnichannel marketing programs. The Associate Director must be able to effectively engage and influence key internal and external stakeholders to deliver data-driven experiences that advance the business. The role requires strong business acumen in pharmaceutical marketing, preferably oncology, demonstrated project leadership, and a solid understanding of digital marketing and media solutions.
Essential Functions Required for Job:
- Omnichannel Strategy: Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership.
- Cross-Functional Collaboration: Partner closely with the Alliance counterpart and internal stakeholders-including HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research—to align priorities and execute key decisions.
- Media Planning: Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation.
- Digital Execution: Manage the tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels.
- Customer Experience: Apply knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences.
- Innovation: Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance.
- Insights and Data Utilization: Partner with analytics and market research to translate insights into actionable recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs.
- Field Partnership: Collaborate with field teams to identify best practices, uncover customer needs and trends, and inform the evolution of the brand selling approach.
- Customer Targeting: Support HCP and patient targeting strategies, including the use of Crossix, predictive modeling, and customer segments to improve media effectiveness.
- Brand Planning: Contribute to strategic and tactical brand planning and recommend innovative digital and omnichannel solutions that support brand objectives.
- Agency and Project Management: Manage day-to-day work with creative and media agencies to deliver high-quality work on strategy, on time, within budget, and with measurable outcomes.
- Compliance and Regulation: Ensure marketing activities comply with legal, medical, and regulatory requirements and coordinate materials through the promotional review process.
Knowledge, Skills and Abilities (general & technical):
- Strong analytical, strategic thinking, and problem-solving skills
- Ability to translate customer insights and business needs into effective omnichannel programs
- Working knowledge of pharmaceutical marketing, including the FDA regulatory and legal environment
- Strong project management skills with the ability to coordinate multiple priorities and cross-functional contributors
- Experience advancing complex projects through Legal, Medical, and Regulatory review
- Strong written, verbal, and interpersonal communication skills
- Ability to collaborate and influence across functions and levels without direct authority
- Demonstrated agency and vendor management capabilities
- Self-starter who works effectively both independently and as part of a team
- Ability to balance strategic thinking with strong attention to executional detail and interdependencies
Education & Experience Requirements:
- Bachelor’s degree in a related field required; advanced degree preferred.
- Minimum 8 years (with Bachelor’s degree) of relevant experience in biotech or pharmaceutical industry, including marketing roles of increasing scope and responsibility
- Minimum of 3-5 years of omnichannel marketing and/or pharmaceutical media management experience required
- Must have experience managing cross-functional projects and external agency partners
Preferred Qualifications:
- Prior oncology TA experience
- Prior experience with co-promotion or working in an alliance
Travel Requirements: Primarily remote role with periodic on-site meetings in office. May require additional travel for in-person collaboration sessions. Must be able to travel domestically and internationally as needed.
Mental/Physical Requirements: Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
People Management: This is an individual contributor role and does not have direct reports or formal people‑management responsibilities.
Travel Requirements:
Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.
Mental/Physical Requirements:
Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
The base salary range for this role is
$170,800.00 - $213,500.00
Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential, in accordance with applicable law.
Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Drug Screening Requirements Applicants for sales/field, manufacturing, or other designated roles will be required to submit to a pre-employment drug test.
Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact SMPA at [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
