The posting
Job Location: Lusaka, Zambia.
About The Role:
The Head of Marketing Southern Africa oversees the development and execution of marketing strategies that strengthen brand position, market growth, and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones and clean cooking solutions.
Reporting to the Vice President of Marketing, this role is accountable for translating the company’s mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand confidence across Southern Africa.
The role combines strategic direction, deep knowledge of consumer behavior, and strong commercial acumen to ensure marketing directly contributes to business growth and impact.
In addition, the Head of Marketing Southern Africa will periodically work with other Heads of Marketing, global Marketing teams and cross-functional teams in the design and development of global cross-functional marketing initiatives.
What you will be expected to do:
1. Strategic Marketing Direction
- Partner with the VP of Marketing to design and execute the global marketing strategy across Southern Africa (Zambia, Mozambique, South Africa and expansion markets).
- Align marketing goals with commercial sales management, ensuring measurable contribution to business performance.
- Demonstrate customer segmentation and targeted marketing approaches to deliver the right quality of customer.
- Promote customer and market insights to shape campaigns, product design, pricing initiatives and communication strategies.
2. Brand Positioning & Campaign Messaging
- Strengthen the company’s position as a valued, premium provider of clean energy and solar technology.
- Work closely with the global communication and content team to design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and personal value (powering access to lives, empowerment, sustainability and opportunity).
- Incorporate storytelling to create a strong brand sentiment.
- Promote consistent brand identity across all channels — retail, digital and community-level activation.
3. Go-to-Market (GTM) & Channel Enablement
- Develop GTM strategies for new product launches and market entries.
- Work with sales to build effective agent and customer marketing programs.
- Enable last-mile sales activities with localized materials, brand visibility and consumer education initiatives.
4. Digital & Performance Marketing
- Oversee digital transformation of the marketing function, building strong performance marketing, CRM and data insight capabilities.
- Work with the digital content team to strengthen direct-to-customer engagement through digital channels where applicable.
- Use data insights to measure customer engagement, prospect generation and conversion effectiveness.
5. Team Management & Development
- Demonstrated track record of managing high-performing teams to deliver marketing campaigns.
- Manage, mentor and develop regional and functional marketing teams, enabling team members to develop their careers and capabilities.
- Foster a high-performance, purpose-focused culture centered on teamwork and innovation.
- Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.
You might be a strong candidate if you have:
- A Bachelor’s degree in Marketing, Business, Communications or a related field; MBA preferred.
- 10+ years of progressive marketing experience, with 5+ years managing marketing teams or functions.
- Proven experience in renewable energy, off-grid solar, FMCG or durable goods targeting base-of-pyramid consumers is a bonus.
- Strong knowledge of emerging-market consumer behavior and last-mile distribution dynamics.
- Experience building and managing integrated marketing campaigns (digital, ATL/BTL and community-based).
- Solid data and financial acumen — comfortable managing budgets and interpreting performance data.
- A demonstrated ability to manage multicultural teams and agencies across multiple countries.
Personal Attributes
- Purpose-focused professional passionate about energy access and sustainability.
- Strategic and commercial thinker with strong execution discipline.
- Excellent communicator with strong storytelling skills.
- Creative, data-focused and effective in cross-functional environments, with the ability to operate across global and local contexts.
- Resilient, adaptable and comfortable in high-growth, fast-changing environments.
What Sun King offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
