The posting
About the Role
SY Foodstuffs and Trading is seeking a highly motivated, hands-on Marketing Executive to spearhead our brand presence in the Singapore market from the ground up.
While your initial focus will be driving our social media strategy—this is not just a routine "posting" job. We need an agile, execution-oriented marketer who will take strong ownership of our digital footprint and gradually scale into broader, full-funnel marketing responsibilities as the business grows.
Key Responsibilities
Digital & Social Media Strategy : Build and manage the company’s social media matrix across international channels (Facebook, Instagram, TikTok) and Chinese platforms (RED, Douyin, WeChat Channels). Develop distinct positioning, content pillars, and tailored operational approaches for each platform's unique ecosystem.
Content Creation & Localisation: Lead end-to-end content production by developing monthly calendars, identifying trends, and creating social-first graphics and short-form videos. Write, adapt, and localise compelling copy for Singaporean audiences in both English and Chinese. Coordinate basic photography and video editing as required. You will be working with a group of China base team to create content.
Community Growth & Brand Partnerships: Actively monitor audience feedback and cultivate an engaged online community.
Data-Driven Optimisation: Track key performance metrics including reach, views, engagement, and traffic. Translate data insights into actionable improvements for future campaigns and prepare periodic performance reports.
Broader Marketing Expansion: Progressively support wider initiatives including online/offline campaign execution, business and product promotion, promotional material development, partnerships, and daily marketing operations for emerging business lines.
What we are looking for:
Unwavering Ownership: You do not wait for detailed instructions; you proactively research, experiment, and drive solutions when faced with unfamiliar challenges.
Bilingual Proficiency: Fluent in both English and Chinese (written and spoken). You must be able to create natural, engaging content in both languages rather than relying on literal translations, and navigate a primarily Chinese-speaking internal environment.
Agile Learner & Digital Native: Deep understanding of social media logic, algorithms, and user habits across platforms like TikTok, Instagram, and Xiaohongshu. You have the ability to rapidly master new platforms, tools, and market trends.
Preferred Qualifications (Bonus Points)
- Prior experience managing commercial or personal social media accounts.
- Proficiency in short-form video shooting and editing tools like CapCut, Canva, or Adobe Creative Suite.
- Background in digital marketing, e-commerce, branding, or content marketing, including familiarity with Meta Ads or TikTok Ads.
- A strong pulse on Singapore’s local consumer behavior and digital landscape.
- A strong portfolio or personal project demonstrating your creative capabilities and aesthetic judgement.
An AI-Empowered Workplace We actively encourage the smart use of AI tools (like ChatGPT) to supercharge your productivity and creativity. You are welcome to leverage AI for brainstorming, copywriting, translation, video/image generation, data analysis, and workflow automation. We care about the quality of your strategic judgement, problem-solving, and final output—not whether every task was completed manually.
Who Will Fit Best? If you love building things, have an eye for detail, and want your work to directly impact business growth rather than just executing fixed corporate processes, you will thrive here. Fresh graduates and students with strong portfolios are highly encouraged to apply—we value actual capability, learning speed, and execution over years of experience.
