Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 6 days ago

Marketing Director - Hong Kong

Syfe34 open roles

Where
Hong Kong, Hong Kong SAR, Hong Kong
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Director - Hong KongSyfe · Hong Kong, Hong Kong SAR, Hong Kong

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Syfe's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Syfe postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 6 days ago

Syfe median: 2 days open

The posting

Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.

The Right Profile

Syfe is looking for a Head of Marketing, Hong Kong to lead our brand and growth strategy in one of our key markets. With full ownership of the local marketing function, you will drive customer acquisition, AUM growth, build brand awareness, and shape the go-to-market strategy across digital, performance, and offline channels, all while working closely with regional and global teams to ensure consistency with Syfe's broader positioning.

Key Responsibilities

  • Lead overall marketing strategy to meet the business objectives of user growth, retention and AUM growth
  • Identify and plan differentiated and best-in-class marketing campaigns suitable for the market across marketing channels (Content, Social, PR, Referrals, Partnerships, Offline)
  • Position Syfe as a market leader in digital investment & facilitate activities to drive trust and thought leadership.
  • Ensure that marketing communications are compliant to SFC’s regulations
  • Manage and optimise marketing mix, budget and expenditures including but not limited regular marketing and campaign analytics, customer acquisition cost, ROI and payback analyses and tracking
  • Lead cross-functional projects such as professional online and offline events, campaigns, and/or product marketing enhancements
  • Govern and drive regular digital content engagement as aligned with HK General Manager, Group Chief Marketing Officer and Group Chief Operating Officer
  • Scale marketing operations by building strong relationships with central teams such as performance marketing, PR and brand, communication and respective teams
  • Manage and broaden relationships with digital marketing and distribution network including but not limited to comparison platforms, Finance and non-finance KOLs, ecosystem partners as well as leading loyalty programs
  • Coach, manage and develop a team of high-performing marketers (including content and marketing specialists as well as design freelancers)
  • Collaborate with cross-functional teams to achieve marketing campaigns target (such as digital product, group marketing, operation, investment and legal/compliance teams)
  • Manage and build social channels (including but not limited to Facebook, Instagram, Linkedin, WeChat and Xiaohongshu)
  • Regularly monitor and review Hong Kong Website SEO and digital content

Minimum Qualifications

  • Bachelor’s Degree in Business, Marketing or related field. MBA degree candidates is a plus
  • 7 to 10 years of experience in marketing with a proven track record with focus from an online business (e-commerce, delivery, ride-hailing, SaaS, etc)
  • 5 to 7 years of hands-on experience with managing a team, budgets and KPIs
  • Understanding of local and digital media consumption and consumer behavior
  • Native fluency in Cantonese, is comfortable with producing content and copywriting in both English and Chinese
  • Effective time management skills and the ability to multitask.
  • Tech-savvy with a passion for innovation and a keen interest in personal finance and investing
  • Excellent communicator who can formulate ideas and structure findings
  • Highly motivated self-starter and an entrepreneurial spirit
  • Experience in growth stage companies is a plus
  • Extensive PR, media, ecosystem partner network

Come As You Are

We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Syfe's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Syfe's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Syfe's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.