The posting
Founding Product Marketing & Growth Lead
SynthioLabs | AI × Life Sciences
About SynthioLabs At SynthioLabs, we're building the next generation of AI-native products for life sciences. Our technology is transforming how pharmaceutical companies engage with healthcare professionals, support patients, understand their markets, and empower their field teams. We're working at the intersection of cutting-edge AI, enterprise software, and healthcare—and we're looking for someone who can help tell that story to the world.
About the Role We're looking for a highly creative, product-obsessed Product Marketing & Growth Lead to own how SynthioLabs shows up in the market. This is not a traditional marketing role. We're looking for someone who can take a complex product, a customer insight, a technical breakthrough, or an interesting industry trend and turn it into content that people genuinely want to read, watch, and share. You'll work directly with the founders, product, engineering, and design teams to build Synthio's brand, shape our product narratives, and drive organic growth through compelling storytelling and creative marketing. We don't want someone who just executes a content calendar. We want someone who figures out what the content calendar should be, challenges conventional B2B marketing, experiments with new formats, and consistently finds ways to make our products and ideas stand out.
What You'll Own 1. Content Strategy & Creative Storytelling Own Synthio's content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content. Proactively uncover stories worth telling across our products, customers, research, engineering work, and industry. Turn complex AI concepts and technical breakthroughs into simple, engaging, and memorable narratives. Create high-quality content across LinkedIn, blogs, product videos, case studies, thought leadership, and other emerging formats. Develop original content series, creative campaigns, and experiments that help Synthio stand out. Stay on top of what's happening across AI, technology, and life sciences, and identify opportunities for Synthio to contribute a differentiated perspective.
2. Product Marketing & Positioning Develop a deep understanding of Synthio's products, capabilities, users, and competitive landscape. Own product positioning, messaging, and value propositions across our product portfolio. Translate product features into compelling stories about the problems we solve and the value we deliver. Work closely with product and engineering teams to understand new capabilities and turn launches into impactful marketing moments. Build product narratives, launch campaigns, demo stories, website content, and customer-facing collateral. Ensure our messaging is clear, differentiated, technically accurate, and consistent across channels.
3. Brand, Design & Creative Direction Partner closely with our design team to translate ideas into high-quality visual content. Conceptualize and drive the creation of product videos, animations, carousels, infographics, launch assets, and other creative formats. Bring strong creative judgment and a high bar for design, storytelling, and presentation. Help establish a recognizable visual and editorial identity for Synthio. Push the team to experiment with fresh formats rather than defaulting to conventional B2B marketing.
4. Organic Growth & Distribution Own and grow Synthio's presence across relevant channels, particularly LinkedIn and other platforms where our target audiences engage. Think beyond publishing: develop distribution strategies that maximize reach, engagement, and qualified interest. Build founder-led and employee-led content programs that amplify our collective expertise. Experiment with new channels, communities, partnerships, and content formats. Track performance, understand what resonates, and continuously refine our content and growth strategy. Connect marketing efforts to tangible outcomes, including brand awareness, product interest, inbound conversations, and pipeline influence.
5. Customer Stories & Market Presence Work with customer-facing teams to identify compelling use cases, customer outcomes, and success stories. Transform customer insights and measurable results into strong case studies, testimonials, and market-facing narratives. Identify opportunities to amplify Synthio's work through industry events, research publications, product announcements, and creative campaigns. Collaborate with sales and leadership to develop high-impact materials that communicate our value to enterprise buyers.
What We're Looking For 3–7 years of experience in product marketing, growth marketing, content strategy, brand, or a related role, ideally at a high-growth technology startup. Exceptional written communication and storytelling skills. You know how to make complex topics simple, interesting, and memorable. Strong product intuition. You're genuinely curious about how technology works, why customers use it, and what makes a product differentiated. Excellent creative taste. You can distinguish great content and design from generic marketing material—and explain why. A strong understanding of social content, distribution, and what makes content resonate. Experience collaborating closely with design teams and translating ideas into polished visual assets. A highly proactive, independent mindset. You don't need someone to hand you a brief or tell you what to post. Comfort operating in a fast-moving environment, with the ability to move from idea to execution quickly. An experimental mindset and willingness to try unconventional approaches, measure what works, and iterate. Genuine interest in AI, emerging technology, and how new products are changing industries.
Bonus points if you: Have built a recognizable brand or organic content engine from an early stage. Have experience marketing technical B2B SaaS or AI products. Have created content or campaigns that generated meaningful organic reach. Can independently produce lightweight visual assets, edit videos, or prototype creative concepts. Have experience building founder-led thought leadership. Understand enterprise healthcare or life sciences (not required).
What Success Looks Like In your first 90 days: Develop a clear understanding of our products, customers, and market positioning. Establish a consistent, high-quality content and distribution engine. Launch original content formats and product storytelling initiatives. Build strong working relationships with product, engineering, design, and leadership. Start establishing a distinct, recognizable voice for Synthio in the AI and life sciences ecosystem. Over time: Synthio becomes a brand that people in AI and life sciences actively follow. Our product launches, technical breakthroughs, and customer wins consistently turn into compelling market-facing stories. We develop repeatable channels for generating organic reach, meaningful engagement, and qualified inbound interest. Our products are clearly positioned and differentiated in the market. Content and marketing become a meaningful driver of awareness, credibility, and growth. Why Join Us? You'll have the opportunity to shape the identity of an ambitious AI company at an early stage, work directly with the founders and product builders, and experiment with how a new generation of enterprise technology companies communicates with the world. This is a high-ownership role with room to build, create, and influence the direction of our brand and growth strategy. We're looking for a builder, not just a marketer. Someone who can turn great technology into stories that people care about.
