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Open nowPosted 487 days ago

投放主管/经理

ta1c5luh9ld/referral47 open roles

Where
Nanning, Guangxi, Chinese Mainland
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Your applicationOpen now投放主管/经理ta1c5luh9ld/referral · Nanning, Guangxi, Chinese Mainland
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  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 487 days ago

The posting

1、 负责短剧在抖音、快手、腾讯等平台的广告投放,制定ROI驱动的投放计划; 2、带领4-6人投放团队,分配渠道预算,协调素材、数据、编剧等跨部门协作; 培养优化师,总结方法论,提升团队人效比; 3、每日复盘投放数据,针对性调整用户定向、出价策略、创意组合; 4、 建立数据看板,定期输出投放报告,向管理层反馈关键指标。

1、3年以上投放经验,2年以上国内短剧广告投放优化经验、掌握巨量引擎渠道投放、算法逻辑、优化技巧及政策规则; 2、拥有成功的短剧信息流广告投放经验,熟悉短剧用户获取模式、转化路径及行业特点; 3、月耗100万+,并取得良好效果; 4、数据敏感、能快速从海量数据中发现问题、洞察机会,并转化为可执行的优化动作; 5、结果导向与成本意识,具备优秀的投放能力。

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