The posting
Tabs is the AI Operating System for Revenue, built for modern finance and accounting teams. It combines deep revenue and accounting expertise with the agents and applications needed to run revenue work end to end. Tabs understands customer and contract context, applies accounting logic, and executes critical workflows with built in controls, auditability, and human oversight. With Tabs, finance teams can move from manually managing revenue workflows to directing outcomes while the system executes the work.
About the Role
We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You’ll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.
This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.
What You’ll Do Paid Media Management
- Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
- Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
- Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
- Monitor spend and performance across channels to ensure budget is allocated toward what's working
Campaign Operations
- Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
- Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
- Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages
Website Optimization
- Run conversion rate optimization (CRO) testing across the website
- Own execution of SEO/AEO initiatives, working within AirOps
- Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility
Reporting
- Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)
Who You Are
- Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
- A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
- Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.
Experience
- 4-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
- Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
- Deep hands-on experience with tools such as HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
- Comfort with CRO testing tools and methodology
- Bonus points if you have working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
- Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus
Additional Information
This role is based in New York City at our Soho office. 4x a week in office.
PERKS AND BENEFITS (FULL-TIME EMPLOYEES)
- Competitive compensation and equity
- Unlimited PTO
- Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
- Lunch provided via Sharebite, plus dinner for any later in office days.
- Parental leave up to 12 weeks
- Tax free commuter and parking benefits
- Voluntary insurances (Life, Hospital, Critical Illness, Accident)
- Employee Assistance Program (Rightway)
- Free One Medical Membership
- 401k
Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.
