The posting
Description of Duties:
• Develop and lead digital marketing strategies across paid, owned, and earned channels • Manage company communications, ensuring brand consistency in all messaging and campaigns • Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.) • Monitor and engage with audience interactions on social media in alignment with brand tone and goals • Create compelling, on-brand content including copywriting, visuals (coordinating with designers), and short-form videos • Lead email marketing efforts including newsletters, product updates, and campaigns • Coordinate internal and external communications (press releases, announcements, and media outreach) • Collaborate with design, content, and product teams to support integrated campaigns • Track KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and HubSpot • Stay updated with the latest digital, marketing, and communications trends and tools • Guide junior team members or vendors when needed
Requirement (qualifications and specifics):
• Minimum 4-5 years of experience in digital marketing and communications • Hands-on experience with social media management, content creation, and email marketing • Strong copywriting and storytelling skills across digital formats • Proficiency in Meta Ads, Google Ads, Google Analytics, and content planning tools (e.g., Hootsuite, Notion) • Strong understanding of digital KPIs, customer journey, and audience engagement • Knowledge of basic design tools (Canva, Adobe Express – bonus if proficient)
• Bachelor's degree in Marketing, Communications, or a related field • Highly organized, creative, and strategic thinker with excellent interpersonal skills



