The posting
Role Overview:
Drive business growth by combining technical expertise in control systems with strong sales acumen. Manage the full sales cycle from lead generation to closing, providing both pre-sales and after-sales support. Build lasting relationships with clients while identifying new opportunities in Singapore.
Key Responsibilities:
- Identify, pursue, and secure new business opportunities.
- Develop and maintain a strong sales pipeline to meet targets.
- Prepare and deliver technical presentations, proposals, and quotations.
- Negotiate contracts and manage the complete sales process.
- Conduct market research to identify trends and potential product applications.
- Understand customer technical requirements and design suitable control system solutions (PLCs, HMIs, SCADA, VFDs, motion control).
- Provide technical support, demos, proof-of-concepts, and feasibility studies.
- Collaborate with internal teams and suppliers to deliver optimal solutions.
- Maintain strong relationships with key decision-makers, engineers, and project managers.
- Provide updates and after-sales support to ensure customer satisfaction.
- Report market insights, competitor activity, and product feedback to management.
Qualifications & Experience:
- Diploma or Degree in Electrical, Electronics, Mechatronics Engineering, or related field.
- 2–3 years in a Sales Engineer, Application Engineer, or technical sales role, ideally in industrial automation or control systems.
- Strong technical background in control systems is highly valued.
Skills & Competencies:
- In-depth knowledge of PLCs (Siemens, Mitsubishi, Allen-Bradley), HMIs, SCADA, VFDs, and motion control.
- Proven sales performance and ability to manage the full sales cycle.
- Strong problem-solving and analytical skills.
- Excellent communication skills for technical and non-technical audiences.
- Strong interpersonal skills and team orientation.
- Self-motivated and capable of working independently.
- Proficient in MS Office; CRM experience is a plus.



