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Open nowFirst seen 5 days ago

Assistant/Junior Marketing Manager Fashion & Lifestyle (Pet Industry)

Talentport48 open roles

Where
Jakarta, Indonesia
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Your applicationOpen nowAssistant/Junior Marketing Manager Fashion & Lifestyle (Pet Industry)Talentport · Jakarta, Indonesia

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 5 days ago

The posting

We are seeking a passionate and driven Assistant/Junior Marketing Manager to join our team in the growing fashion and lifestyle pet industry. This role will be responsible for developing and executing 360° marketing strategies that cover both B2C and B2B markets, ensuring brand growth across offline and online channels, including retail stores, events, and e-commerce platforms.

Key Responsibilities

a. Strategy & Planning

  • Support the Marketing Manager in planning and executing integrated marketing campaigns (online & offline).
  • Conduct market research to identify consumer trends, competitor activities, and new opportunities in the pet fashion & lifestyle segment.
  • Assist in budget allocation, tracking, and reporting of marketing activities.

Brand & Communication

  • Execute brand communication aligned with the company vision across offline stores, e-commerce, and B2B partners.
  • Manage content creation for social media, digital ads, PR, and offline campaigns to ensure consistent brand storytelling.
  • Coordinate 360° marketing communications, including digital, retail promotions, events, and partnerships.

Digital & E-commerce

  • Oversee campaign execution across social media, e-commerce platforms, and digital ads.
  • Monitor and optimize online performance (traffic, engagement, conversion rates).
  • Work with the creative and e-commerce teams to enhance product visibility and online campaigns.

B2B & Partnerships

  • Support marketing activations for B2B clients (retail partners, pet stores, cafes, grooming services).
  • Collaborate with business development teams for joint promotions, trade shows, and partnership events.

Events & Offline Marketing

  • Coordinate in-store promotions, product launches, and community engagement events (pet fairs, exhibitions).
  • Ensure smooth execution of brand presence in offline channels.

Analytics & Reporting

  • Track KPIs across online and offline marketing channels.
  • Prepare performance reports and provide insights for future campaigns.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 2-4 years of experience in marketing (fashion, lifestyle, pet industry, or FMCG preferred).
  • Hands-on experience in both B2C and B2B marketing.
  • Familiar with 360 marketing communication, including digital, offline, and partnership activations.
  • Strong knowledge of digital marketing, social media, and e-commerce platforms.
  • Creative mindset with a passion for fashion, lifestyle, and pet culture.
  • Good understanding of branding, event management, and trade marketing.
  • Analytical skills to measure and optimize campaign performance.
  • Excellent communication and project management skills.
  • Ability to work independently and in a team.
  • Willingness to travel for events and offline activations.
  • Pet lover is a plus!
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