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Open nowFirst seen 4 days ago

Branding & Marketing Manager

Talents Park6 open roles

Where
Sydney, NSW, Australia
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Your applicationOpen nowBranding & Marketing ManagerTalents Park · Sydney, NSW, Australia
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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

The posting

We are looking for a Branding & Marketing Manager with a blend of marketing and branding skills.

Key Responsibilities

  • The position is responsible for creating and executing branding and marketing strategy and actions in Oceania as per the goals of Headquarter.
  • You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from idea to execution, such as roadshows, training hub workshops and exhibitions.
  • Competitive Intelligence: Analyze all competition on international market, and benchmark the best ideas
  • Be responsible for refining new product marketing techniques and empowering sales
  • Experiment with a variety of organic and paid acquisition channels content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
  • Coordinate all marketing activities to generate leads
  • Understand the situation and trends of competing products in Australia and formulate corresponding strategies and marketing techniques
  • According to the characteristics of different markets, formulate marketing plans
  • Work closely with sales and technique department to help serve customer and company needs in the most profitable way
  • Track performance of all marketing campaigns
  • You will define and implement tailor-made action plans to boost the brands performance, monitor success metrics, and ensure the brand awareness as well as the reputation at the highest level.
  • Creation of internal training concepts; implementation of training courses to strengthen the market position.
  • Planning, implementation and further development of brand and portfolio initiatives in the O2O/B2B and B2C sectors, including public relationship management, press release, document auditing, translation, social media and official website operating.
  • Help the local team to organize various events to maintain customer relations
  • Communication with the Headquarter, local departments and external agencies
  • Conceptualization, development and creation of content for all internal and external online and offline channels and campaigns: storytelling, planning and implementation in multimedia formats
  • Monitoring, analysis and evaluation of media performance and KPI creation; creation of reports, derivation of optimization measures
  • Promotion and strengthening of our brand internally and externally (brand actions, corporate design, corporate language, branding / employer branding)
  • Support of the sales team in providing product and brand content, in line with each brand vision & DNA, suited to the target customers
  • Elaboration of market analyses for the development of new marketing campaigns

Preferred Qualifications

  • Strong marketing and branding background with excellent communication skills and attention to detail.
  • 3 years working experience in renewable energy industry, any of photovoltaic, energy storage or wind power industry experience;
  • Proficiency in use of analytical tools including Microsoft Excel and PowerPoint
  • Ability to adapt to a quickly changing, fast-paced environment
  • Logic thinking with a creative way of working
  • Strong verbal and written skill in English
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