The posting
About the Role
We’re looking for a Growth Marketing Manager to join our high-growth B2B SaaS company with a primary focus on customer expansion with support for other revenue channels. In this role, you’ll specialize in developing and executing campaigns aimed at cross-selling to our customer base while also supporting select demand generation initiatives focused on new logo acquisition or channel partners. The ideal candidate has experience across multiple channels including webinars, trade shows, email marketing, channel marketing, and social selling along with experience marketing into the IT buying center.
You’ll own customer cross-sell and expansion motions along with customer retention and advocacy; helping to drive experiences that turn customers into long-term champions.
You’ll partner closely with Customer Expansion Sales, Product Marketing and Operations to translate customer insights into impactful marketing programs to drive growth across the customer base.
This role reports to the Senior Director of Demand Generation and plays a key part in driving expansion revenue and customer advocacy. As a new role at TeamDynamix, you’ll have the opportunity to help shape and build the customer marketing function while creating programs that help customers succeed and grow with us.
Key Responsibilities
Expansion & Cross-Sell Demand Generation
- Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities.
- Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities.
- Support account-based initiatives focused on expanding strategic customers.
- Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion.
Customer Events & Community
- Support customer-focused events in terms of ideation, logistics, promotions, and manage content planning. Events could include customer dinners or cocktail receptions, virtual customer summits, customer webinars, and live sessions or executive meetings surrounding conferences.
- Attend trade shows periodically where TeamDynamix has a large customer presence.
- Help create opportunities for customers to connect and share best practices.
Support Customer Advocacy:
- Work with product marketing to support a customer advocacy program including:
- Project manage the sourcing of reviews and testimonials (Gartner Peer Insights, Info-Tech Software Reviews, G2, etc.)
- Act as liaison to secure customer speakers for events and webinars
- Identify and support opportunities where customer gifting, swag, or recognition programs can strengthen relationships and drive advocacy.
- Identify and nurture champions across the customer base.
Measurement & Insights
- Track engagement and performance across customer programs.
- Report on key metrics including expansion pipeline influence and revenue, advocacy growth, and campaign performance.
- Use insights to continuously optimize customer marketing strategies.
Cross-Functional Marketing Support
- Versatile marketer capable of supporting cross-functional programs—including events, webinars, social media, email marketing, and direct mail—to help the broader marketing team deliver successful campaigns.
- Experience supporting channel partners and partner campaigns is a plus.
Required Qualifications
- 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software
- Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation
- Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.)
- Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.)
- Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary
- Robust project management and campaign execution skills
- AI-forward early adopter with strong AI usage skill set and examples
- Strong copywriting skills with the ability to QA your own work
- Data-driven mindset with experience measuring marketing impact
- Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs
- Must be willing to travel up to 20% for conferences, trade shows, and company events
- Flexible to help support campaigns across Marketing as the need arises; “one team” mentality
- You share our values, and work in accordance with those values. We have a 4.8 rating on Glassdoor for a reason!
Preferred Experience
- Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies
- Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences
- Additional helpful software skills: Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social
- Must be highly analytical and proficient with Excel
Why This Role Matters
Customer marketing plays a critical role in helping our customers get the most value from our platform while strengthening long-term partnerships. This role helps support our customer-facing sales organization with highly targeted, specific campaigns and sales tools.
What We Offer
- Competitive compensation that reflects employees’ skills and contributions.
- Comprehensive health insurance plans.
- Wellness programs that promote physical and mental well-being.
- Traditional and Roth 401(k) savings options with company match.
- Remote-first with flexible working hours.
- Prioritized work-life balance, with 15 observed days off in addition to PTO.
- Family-friendly policies including paid parental leave.
- Paid life insurance, short-term, and long-term disability insurance.
- Regular acknowledgement of achievements with recognition programs.
- Counseling services and resources for personal and professional challenges.
- Transparent communication about company goals, strategy, and performance.
- Regular feedback sessions and performance reviews.
- Anti-bias and anti-harassment training programs.
- Trust and autonomy in decision-making within your role.
- Work environment that encourages you to be your authentic self.
- Flat management structure with approachable leaders who want to hear your feedback.
- Backed by two private equity firms that invest in high-growth private companies across North America.
Diversity
At TeamDynamix, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.
We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. Did we miss anyone? Let us know and we’ll add it here.
Equal Opportunity Statement
TeamDynamix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We also maintain a drug-free workplace.
Privacy Policy
Our privacy practices can be found here https://www.teamdynamix.com/cpra/.
For Rhode Island Applicants: TeamDynamix is subject to the provisions of the Workers’ Compensation Act.
