The posting
Job Description
This position may qualify for a sign-on bonus
The Marketing Manager will play an important role in supporting Tenet’s consumer-focused marketing organization. This position will successfully execute local marketing plans that drive growth for the market/hospitals, drive community engagement, elevate the brand, and effectively communicate the value proposition of the hospitals. Reporting to the Group Marketing Director with the strong day-to-day interactions with hospital leadership team, home office team, and communications team, the marketing manager will primarily focus on implementing marketing activities in the community and at the hospital that support service line growth and elevate the brand. This position will lead execution of all consumer-led community events, community partnerships, and organic social media posts. He/she will also execute local elements of the enterprise integrated marketing campaigns. The manager will build trusting and collaborative relationships with internal and external teams and astutely represent the hospital/market in establishing and maintaining effective community engagement within the framework and vision of the Tenet Vital Marketing Team.
Responsibilities
General Functions: • Executes local campaigns that support growth initiatives for the market and drive qualified leads. • Activates and localizes home office led marketing plans and amplifies plans through local consumer engagement. • Plans, implements, and measures execution of all marketing activation including community events, seminars, grassroots events, physician activation, and social media. • For social media, partners with home office team to develop an organic social content calendar following branding and enterprise toolkits. Collaborates with local teams including recruitment to ensure that all stakeholder needs are represented in social media messaging. Focuses on driving engagement rate for social channels and highlighting positive stories. • Develops a local strategy for community engagement and flawlessly executes events with the goal of driving qualified leads and increasing brand health. The strategy includes social media support. Drives the process of including physicians in community events. Community engagement efforts can include seminars/screenings/events/sponsorships. • Champions home office led media and creative planning and focused on driving qualified leads by localizing plans and executing community events. • Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Acts as a “reporter” working to identify and translate the marketing activation “stories of success” • Proactively develops quarterly recaps of key learnings and communicates upcoming activities to hospital leadership and home office leadership team. • Maintains a collaborative working relationship with hospital, physician teams, marketing and communication teams. • Supports the Group Marketing Director in executing marketing tactics and creative needs to support media plan. • Collaborates with the market team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market • Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the marketplace and translating the vision and mission of the hospital/health system including covering key events and programs and executing the localized social media plan. • Supports integration efforts across physician marketing and business development teams to support service line growth.
Qualifications
MINIMUM EDUCATION: Bachelor’s Degree in Marketing, business or health related field is required PREFERRED EDUCATION: Advanced degree in business or public sector equivalent, marketing/communications, or health related field MINIMUM EXPERIENCE: At least 5 years of demonstrated progressive experience and responsibility for marketing, brand management, event activation, social media and public relations with a strong understanding of the business needs and competitive challenges of the industry PREFERRED EXPERIENCE: Healthcare industry. KNOWLEDGE, SKILLS, ABILITIES: • Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement • An excellent ability to bring stories to life to engage consumers • Demonstrated experience in activating events and organic social as well as measuring results. • An ability to build productive cross functional relationships at all levels of the organization as well as with external partners • Approaches job with a strong customer service focus including sense of urgency • A collaborative and partnership mindset focused on elevating marketing and driving growth for the market • An active listener with exceptional oral and written communication skills • A team player who gains value in actively participating as a team member across various disciplines and organizational levels • Comfort with ambiguity and working in a large, diffuse, highly matrixed environment • Demonstrated understanding of paid, earned and owned media integration and an ability to partner and support the communications teams. • Flexible work expectations to adequately cover events and activities that may periodically occur outside of traditional business hours. PERSONAL ATRIBUTES: • Authentic- Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values • Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor • Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization • Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a “common touch” to relate comfortably and effectively with people at all levels • Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach • Professional – Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism REQUIRED COURSES/ COMPLETIONS (e.g., CPR): N/A
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About Us
Are you a results-driven leader ready to make a meaningful impact to patients, caregivers, and your community? At Baptist Health System hospital, were seeking an innovative and experienced healthcare leader to drive excellence and inspire our team towards exceptional patient outcomes and operational success.
At Baptist Health System, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:
- Medical, dental, vision, and life insurance
- 401(k) retirement savings plan with employer match
- Generous paid time off
- Career development and continuing education opportunities
- Health savings accounts, healthcare & dependent flexible spending accounts
- Employee Assistance program, Employee discount program
- Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance
Note: Eligibility for benefits may vary by location and is determined by employment status
Baptist Health System has more than 120 years history of caring for our community and making a positive difference. Our system of care includes six full-service hospitals, a specialized childrens hospital with a dedicated pediatric emergency unit, a comprehensive cancer care network, fitness and rehabilitation centers, a physician network, imaging centers, ambulatory services and the Baptist School of Health Professions. Wherever you go in the Baptist Health System, youll find that we have the same goal to help people achieve health for life through compassionate service inspired by faith. Join our team!
