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Open nowPosted 257 days ago

Social Media Executive (Content Strategist & Growth Marketing)

tensorlabs1 open role

Where
Islamabad, Pakistan
Work mode
On site
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Your applicationOpen nowSocial Media Executive (Content Strategist & Growth Marketing)tensorlabs · Islamabad, Pakistan

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  6. 58.1%60 days
This job: posted 257 days ago

The posting

Content Strategist & Growth Marketing Executive

Company: Tensor Labs Location: Onsite, Islamabad Type: Full-time

About Tensor Labs

Tensor Labs is a fast-moving, innovation-driven company where execution beats excuses. We’re building a brand that competes globally in tech and digital services — and we believe growth should be measurable, strategic, and data-backed.

We’re looking for someone who understands that content is not decoration — it’s a growth engine. Someone who thinks in funnels, conversions, SEO rankings, engagement metrics, and ROI — not just impressions.

Role Overview

We are hiring a Content Strategist & Growth Marketing Executive who will own our digital growth across websites, LinkedIn, Instagram, and search.

This is not a posting role. This is a strategy + execution + performance role.

You will be responsible for:

  • Driving organic growth through Technical SEO
  • Optimizing website content for conversions
  • Scaling LinkedIn & Instagram with measurable ROI
  • Building authority-driven content strategies
  • Turning content into inbound leads

Your success will be measured in rankings, traffic growth, engagement quality, lead generation, and pipeline contribution — not just likes.

Key Responsibilities

1. Technical SEO & Website Optimization

  • Conduct technical SEO audits (site structure, indexing, crawlability, Core Web Vitals, schema, internal linking).
  • Optimize landing pages and service pages for search visibility and conversions.
  • Improve keyword rankings for competitive tech-related queries.
  • Implement on-page SEO best practices (meta tags, headers, keyword mapping, content optimization).
  • Work with developers to resolve technical issues affecting performance.
  • Track organic traffic growth, keyword positions, and conversion rates.
  • Continuously improve website CTAs, funnels, and conversion flows.

2. Content Strategy & Authority Building

  • Develop a data-driven content strategy aligned with business goals.
  • Create SEO-optimized blogs, case studies, landing pages, and service content.
  • Translate technical services (AI, ML, Web, Mobile, etc.) into client-focused, conversion-driven messaging.
  • Build topical authority in targeted niches.
  • Maintain brand consistency across websites and social channels.

3. LinkedIn & Instagram Growth (ROI-Focused)

  • Develop growth strategies specifically for LinkedIn (company + leadership branding).
  • Optimize LinkedIn pages for inbound lead generation.
  • Plan and execute Instagram strategies aligned with brand positioning.
  • Analyze engagement quality, not vanity metrics.
  • Test content formats (carousels, thought leadership posts, short-form videos, etc.).
  • Improve follower quality and conversion from social to website.
  • Track ROI from social campaigns and organic efforts.

4. Growth Marketing & Performance Tracking

  • Build growth experiments and test hypotheses.
  • Use analytics tools to track KPIs across SEO, website, and social channels.
  • Create monthly performance reports with actionable insights.
  • Align marketing efforts directly with BD pipeline goals.
  • Improve lead acquisition cost and marketing efficiency.
  • Support outreach campaigns with optimized landing pages and content assets.

Requirements

  • Minimum 2–3 years of experience in Content Strategy, Growth Marketing, or SEO-focused roles.
  • Strong experience in Technical SEO and on-page optimization.
  • Proven track record of improving rankings, traffic, and conversions.
  • Experience managing LinkedIn growth for B2B or tech companies.
  • Understanding of ROI measurement in SMM.
  • Experience optimizing websites for lead generation.
  • Ability to translate data into strategic decisions.

Technical Skills

  • Technical SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.)
  • Keyword research & content clustering
  • Website CMS familiarity
  • Landing page optimization
  • Conversion rate optimization (CRO)
  • LinkedIn page & executive branding management
  • Instagram growth strategies
  • Analytics & reporting tools

Nice to Have

  • Experience in tech or digital services companies.
  • Familiarity with design tools (Canva, Figma).
  • Understanding of CRM and marketing automation tools.
  • Experience with Clutch, Google My Business, and review platforms.
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