The posting
Job Description
Product Marketing Engineer — 30-59V Wide VIN Buck Portfolio (EMEA)
Change the world. Love your job.
Why This Role Is Different
This isn’t a maintenance role — it’s a growth mandate. You’ll own an >$80M EMEA Automotive business at a genuine inflection point, with a mandate to drive double-digit revenue growth, push WIN% above 60%, and deliver +35% YoY New Business Wins. You’ll get to build something from near-zero: standing up the SoC war board strategy for IVI and ADAS, forging relationships with the key SoC players shaping the next generation of automotive electronics, and scaling two new portfolios — Functional Safety and Modules — that are still being defined. Few PME roles offer this much white space and this much trust to fill it.
About the Product Line
The 30-59V investment area of APP’s Wide VIN Buck product line is the foundation of one of TI’s highest-share, longest-running franchises — anchored in Automotive (ADAS, Infotainment & Cluster, Body Electronics & Lighting) and Industrial (Automation, Building Automation, Test & Measurement). It’s a portfolio in active reinvention: new packaging, new power architectures, and emerging process technologies like GaN are pushing the limits of power density and performance. You’ll be marketing at the edge of what’s technically possible, not managing a legacy line.
About the Role
We’re looking for a Product Marketing Engineer to take ownership of EMEA Automotive growth for the 30-59V portfolio — a role built for someone who wants outsized scope early in their career and the latitude to shape strategy, not just execute it.
Your charter:
- Own the number: Drive double-digit revenue growth on an >$80M business, push WIN% to >60%, and deliver +35% YoY new business wins
- Build a market from scratch: Lead the SoC war board to accelerate growth in IVI and ADAS, and build direct relationships with the SoC ecosystem players who will define the next decade of automotive compute
- Launch new frontiers: Identify and scale opportunities in the emerging Functional Safety portfolio and the fast-growing, competitive Modules space
- Shape the field: Drive connections across TI’s EMEA field organization, develop compelling collateral, and track reference designs, key accounts, and new business wins from concept to close
This is a role with real P&L visibility, direct executive exposure, and the kind of ownership that typically comes several levels later in a marketing career.
What You’ll Do
- Convert design-ins to design-wins (DINs → DWINs), growing new revenue while protecting profitability
- Build and maintain close relationships with top-tier customers and TI account managers to surface opportunities early
- Craft product positioning and messaging that sets TI apart — including uncovering adjacent markets and customer segments others haven’t found yet
- Own the full product lifecycle marketing plan — pre-RTM, at-RTM, and post-RTM
- Analyze the competitive landscape and build strategies that close gaps and open new ones for TI
- Partner directly with customers and TI field sales/applications teams to accelerate design-ins
- Run a disciplined weekly/monthly opportunity cadence — price escalations, customer visits, sampling, and more
- Align cross-functional teams (pricing, campaigns, digital marketing, launch) around a single product strategy
Qualifications
Minimum requirements:
- Bachelor's degree in engineering
- 2 years of relevant experience
Preferred qualifications:
- Bachelor's degree in electrical and/or computer engineering
- Strong ability to build trusted relationships with key stakeholders, internally and externally
- Excellent verbal and written communication skills
- Fast learner - ability to quickly ramp on new systems, tools, and processes
- Strong interpersonal, analytical and problem-solving skills
- Collaborative mindset with ability to work effectively across teams and functions
- Self-starter who takes initiative and drives results
- Strong time management skills and ability to deliver on-time in a fast-paced environment
About Us
Why TI?
- The future starts here. As a TIer, you'll play a critical role in defining the next era of semiconductor technology and help create the innovations that shape the world around us.
- Surround yourself with a team of innovators who value your unique perspective and will challenge you to bring your best self to work every day. We believe that fostering a culture of collaboration fuels both personal growth and technological breakthroughs. Explore our company culture.
- At TI, your success goes beyond your work. Take advantage of comprehensive benefits designed to support your total well-being at work and in life, from competitive compensation to extensive health coverage and wellness programs. Learn more about our benefits offerings.
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.
