The posting
About us
The Branding People is a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.
About the role
- Source potential creators across Instagram, TikTok, Facebook, and other social media platforms.
- Reach out to creators through direct messages, email, WhatsApp, and other communication channels.
- Build and maintain strong relationships with potential talents to develop a sustainable creator pipeline.
- Introduce the company and explain collaboration opportunities, role expectations, and job scope.
- Address creators' initial questions and assess their suitability based on established requirements.
- Support KOLs with production coordination and the resources needed to deliver content.
- Monitor KOL performance and ensure they meet agreed content output targets.
- Continuously expand the network of creators, agencies, and talent managers to strengthen the talent pipeline.
About you
- Commercial and entrepreneurial mindset with a genuine interest in growing businesses and creating opportunities
- Strong business development, networking and relationship-building skills, with the ability to open doors and build trust
- Proven ability to identify opportunities and turn them into business, whether through new clients, referrals, partnerships or existing relationships
- Strong communication, presentation and negotiation skills, with the confidence to engage clients and senior stakeholders
- Curious and opportunity-oriented, with the ability to explore new markets, industries and ideas beyond conventional approaches
- Self-driven and adaptable, with the ability to work independently, collaborate across teams and take ownership of growth initiatives



