Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 13 hours ago

Director of Athlete Marketing

The Familie

Where
Los Angeles, CA, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Athlete MarketingThe Familie · Los Angeles, CA, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on The Familie's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 13 hours ago

The posting

Title: Director of Athlete Marketing

Primary Department: Marketing & Business Development

Location: Los Angeles, Atlanta, or New York City

Job Status: Full Time/Salaried, Exempt

Company Overview:

The Familie is a full-service talent management agency with clients across sports, music, and entertainment. Known for its unique, integrative approach to representation, The Familie prioritizes client legacies over short-term gains, empowering talent to excel across every facet of their careers. We provide comprehensive off-field support, including creative services, digital strategy, social media support, and lifestyle concierge services to ensure our clients thrive beyond the spotlight. Headquartered in Nashville, The Familie also has offices in Los Angeles, Scottsdale, and San Diego.

For more information, visit thefamilie.com.

Position Overview:

The Director of Athlete Marketing will lead the development and execution of marketing opportunities for The Familie’s athletes, with a primary focus on football and opportunities to support other sports verticals. This role is responsible for securing brand partnerships, generating endorsement revenue, and building long-term commercial value for clients.

Working closely with agents, business development, client services, and creative teams, this individual will own partnership development from prospecting and pitching through deal execution and renewal, while guiding athlete brand positioning and campaign strategy. This is a hands-on, client-facing role requiring established football marketing experience, strong brand relationships, and a proven ability to turn opportunities into revenue. The role reports directly to the EVP of Brand Strategy.

Responsibilities:

Brand Partnerships & Revenue Generation

  • Identify, pursue, and secure paid brand partnerships, endorsements, appearances, and other marketing opportunities for football clients and select athletes across other sports.
  • Build and maintain relationships with brands, agencies, and decision-makers to develop a consistent pipeline of opportunities.
  • Lead outreach, develop tailored proposals, and pitch athlete partnerships that align with client goals and brand objectives.
  • Work with agents and legal teams to negotiate commercial terms and advance opportunities through agreement execution.
  • Drive partnership renewals and expanded relationships, tracking pipeline activity, deal progress, and revenue against established goals.

Athlete Marketing & Brand Development

  • Develop marketing plans that reflect each athlete’s interests, audience, career stage, and long-term brand positioning.
  • Partner with athletes and agents to shape compelling narratives and identify categories and brands that fit each client.
  • Guide content and social strategy with creative and digital teams to strengthen athlete visibility and partnership appeal.
  • Identify timely opportunities around the season, drafts, major events, and athlete milestones.

Campaign Strategy & Partnership Execution

  • Lead campaign planning and oversee execution with client services, creative teams, athletes, and brand partners.
  • Align campaign concepts, content, timelines, and approvals with athlete positioning and partner objectives.
  • Partner with client services to ensure contractual deliverables are fulfilled and proactively address execution risks.
  • Evaluate campaign performance and develop recaps that demonstrate partner value and inform future opportunities.

Cross Functional Collaboration & Market Insights

  • Coordinate with agents and internal teams to align athlete marketing priorities and share partnership opportunities across sports verticals.
  • Support prospective athlete meetings with marketing strategies, partnership insights, and presentation materials.
  • Maintain accurate records of outreach, proposals, deals, and campaign results within internal systems.
  • Monitor football, sports marketing, and consumer trends to identify new revenue opportunities and inform client strategy.
  • Provide regular updates to the VP of Brand Strategy on pipeline performance, client priorities, and partnership results.

Requirements

Qualifications:

  • 5–8+ years of experience in athlete marketing, sports marketing, brand partnerships, or talent representation, with direct football marketing experience required.
  • Proven track record of securing paid athlete partnerships and generating endorsement or sponsorship revenue.
  • Established relationships with brands and agencies, with a strong understanding of the football marketing landscape.
  • Experience developing proposals, pitching partnerships, and negotiating commercial terms in collaboration with agents and legal teams.
  • Strong understanding of athlete branding, social media, content strategy, and campaign execution.
  • Ability to build trusted relationships with athletes, agents, and brand partners while exercising discretion.
  • Excellent written and verbal communication, presentation, and relationship-building skills.
  • Highly organized, with the ability to manage multiple clients, opportunities, and deadlines independently.
  • Collaborative work style and ability to lead projects across internal teams and external partners.
  • Proficiency in Microsoft Office / Google Suite and CRM or project management platforms.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against The Familie's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on The Familie's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    The Familie's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.