Director, Finance

The posting

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

The Director of Finance will serve as a senior deputy within the Finance organization, partnering closely with business leaders to help shape the financial frameworks, insights, and operating rhythms required for The Farmer’s Dog’s next phase of growth.

As The Farmer’s Dog continues to evolve into a multi-channel, multi-product, and multi-entity business, this role will operate across planning, forecasting, performance management, strategic analysis, and investment decision-making. The Director will help translate company strategy into the metrics, models, and financial guardrails that enable leaders to make informed decisions and keep the business disciplined as it scales.

Reporting to the VP of Finance, the Director will manage 1–2 direct reports and serve as a key thought partner across Finance and the broader organization.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Serve as a senior Finance partner to the business and trusted deputy to the VP of Finance, leading cross-functional work, bringing a financial perspective to key strategic and operating decisions, and helping improve broader company operating processes.
• Own and evolve core financial planning and performance management processes, including forecasting, annual and long-range planning, and monthly and quarterly business reviews.
• Partner with business leaders to evaluate investment decisions, growth opportunities, and trade-offs, connecting spend to customer economics, incremental growth, and long-term value creation.
• Develop and refine the financial frameworks and guardrails used to assess performance and investment efficiency, including CAC, payback, IRR, cohort economics, and channel- and customer-level profitability.
• Translate business performance into clear, decision-oriented insights, identifying the underlying drivers of revenue, customer acquisition, margin, and profitability and helping leaders determine where to invest, optimize, or course-correct.
• Build and maintain robust financial models and scenarios to support planning, resource allocation, pricing, promotional strategy, channel expansion, and other key business decisions.
• Partner across functions and business lines to establish consistent metric definitions, financial methodologies, and reporting frameworks as The Farmer’s Dog expands across products, channels, and entities.
• Help evolve the financial infrastructure required to support an increasingly complex business, including new products, channels, and operating models.
• Prepare financial and strategic materials for executive leadership, the Board, and other key stakeholders, distilling complex analyses into clear narratives and decision-ready recommendations.
• Identify opportunities to improve the speed, scalability, and quality of Finance through better processes, automation, data, and AI-enabled tools in partnership with Data, Analytics & Insights (DA&I), IT, and other teams.
• Manage and develop 1–2 direct reports, building strong business partnership, analytical rigor, and financial judgment across the team

We're Excited About You Because

• 10+ years of progressive Finance experience, with strong depth in planning, forecasting, performance management, and financial analysis. Experience in a high-growth consumer, subscription, e-commerce, or multi-channel business is strongly preferred.
• A strong commercial orientation and demonstrated ability to partner with business leaders on investment decisions, growth opportunities, and trade-offs.
• Deep analytical and financial modeling skills, with the ability to move comfortably between detailed customer and unit economics and broader business performance.
• Experience translating complex data and financial analysis into clear insights, recommendations, and decisions for senior leaders.
• Strong understanding of growth and investment economics, with experience evaluating areas such as acquisition efficiency, customer economics, payback, profitability, and incremental returns.
• A track record of building or improving financial processes, models, and operating rhythms in environments that are evolving quickly.
• Advanced Excel and/or Google Sheets skills, along with a willingness to adopt new tools, automation, and AI-enabled workflows that improve the speed and quality of Finance.
• Strong communication and executive presence, with the ability to explain complex financial concepts clearly to audiences ranging from functional partners to senior executives.
• Experience managing and developing high-performing team members, with a strong bar for analytical rigor, ownership, and business partnership.
• Comfort operating in ambiguity and across multiple areas of the business, with sound judgment around when to challenge, when to escalate, and when to make the call.
• You love dogs.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. We ask all team members to be in office 4 - 5 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our Belonging Philosophy:

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.

We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

A Few of Our Best Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We're Here to Help

We’re happy to answer any questions you may have about the position or our hiring process - please reach out at [email protected].

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base, bonus, and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

NYC Pay Range

$178,000—$200,000 USD